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Social Media – Best Reads Week of April 29

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Start with interesting research – Social Media Users Trust Fellow Consumers More Than Brands, Study Finds The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative, per a survey by Olapic and Cite Research that was shared with Mobile Marketer. So how do you get consumers to share your posts (retweet?) Increase engagement. The Golden Rules… 

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Customer Service – Best Reads Week of April 29

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Care in the Age of Entitlement What is the best way to support customers with extremely high service expectations? How To Turn Satisfied Customers Into Loyal Customers Shep Hyken summarizes the book titled Leading Loyalty: Cracking the Code to Customer Devotion and provides the key takeaways. The biggest takeaway from the book is having empathy. That point is stressed in Customer Service: The Problem Isn’t Always the Problem Want World Class Customer Service? Add Kindness And Trust… 

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Tourism Best Practices – Week of April 29

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Elizabethtown (KY) Commissions 40-foot Mural for Visitor Center Augusta (GA) showcases destination in retail outlet In marketing campaigns, Puerto Rico launches a new campaign. Norton (TN) builds off of Woodbooger Williamson (WV) hosts Dirt Days to draw visitors Destination Burlington (NJ) will celebrate President Grant’s birthday In advocacy campaigns… Stevens Point (WI) hosts… 

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Email Marketing – Best Reads Week of April 15

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… 

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Social Media – Best Reads Week of April 15

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to Build Your Brand on Social Media? Here Are Some Quick Tips. …being successful on social media requires humanizing your brand through people rather than acting like an advertiser. And this principle will likely only become more important as social media shifts from a one-to-many communication style to focus more on one-to-one interactions. 6 Top Social Media Marketing Tips for 2019 How does a company reach people within their limited hours online and grab their attention on social media?… 

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Customer Service – Best Reads Week of April 15

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Over 800 CEOs Say This Is the Best Growth Strategy During an Economic Slump What experienced CEOs understand is that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Customer Service Expectations Are Rising – Is Your Business Keeping Up? Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business,… 

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Tourism Best Practices – Week of April 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

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Email Marketing – Best Reads Week of April 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… 

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Social Media – Best Reads Week of April 8

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Steps to a More Effective Social Media Marketing Strategy [Infographic] The team at Plexxie have put together an infographic, which takes inspiration from Hootsuite’s list on how to create a more effective social media marketing plan. And if you’re specifically targeting Gen Z, How Brands Can Connect with Gen Z through Social Media Marketing A look at the behaviors which have lead to brands like Revolve honing their strategies for this demographic. Visual Content Creation Tools for Stunning Social Media Campaigns… 

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