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Email Marketing – Consumer Insights and 17 Tips to Help

July 7, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In order to realize that ROI, Email Marketing Must Be Mobile, Automated & Personalised to Deliver ROI Three ways brands can capitalise by taking their email marketing to the next level. Email Marketing: What’s Old is New Again Email marketing isn’t really making a comeback, but instead showing back up as one of the most…

June 30, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 4 of those myths: 4 of the Most Common Email Marketing Myths We’d like to dispel some of the more widespread misconceptions. Here are four of the most common email marketing myths (and why you shouldn’t believe them.) 6 Things…

June 22, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 19 of those myths: Email Marketing Myths BUSTED Now for the trends. Email Marketing Trends Taking Place Right Now Additionally, How Are Email Marketers Planning To Innovate In 2017? What’s on the minds of email marketers in…

June 15, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Not convinced? How Which Digital Mediums Will Help Stretch Your Dollar? New research shows email marketing is one of two initiatives seen as key areas of spending for the year. As for tips to improve your efforts, 4 Tips for Effective Real Estate Email Marketing Use these strategies to perfect your…

June 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get started with email marketing. Here’s The Fundamentals However, the three main areas we believe that marketers should focus their efforts on now are: the need to always keep your end goal in mind, the importance of building quality lists/data and the necessity of automating your campaigns…

June 2, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? Digital Resources answers Why Does Your Small Business Need Email Marketing? And do you Want to See Higher Marketing ROI? Email Delivers Best Oh, if you want to compare Email to Social Media, Email Knocks Social Out Of The Park, Again Email vs. Social: Which…

May 24, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!…

May 19, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Another benefit? Email Marketing Done Right Can Help You Beat Your Audiences’ Trust Issues So you’re ready to get started? Great! Here’s How to Successfully Get Started with Email Marketing 3…

May 11, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Similarly, Email Named The Most Cost-Effective Way For Acquiring Customers, Again So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns With the…

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