convention and visitors bureau - Back To You Marketing

Email Marketing – 3 Must-Haves and 16 Tips to Improve Campaigns

May 11, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Similarly, Email Named The Most Cost-Effective Way For Acquiring Customers, Again So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns With the…

May 10, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. We start with these simple 10 Tips to Turbocharge Your Social Media Marketing Ignore that it was written for law firms. These 10 apply to any industry. How to Encourage Brand Engagement on Social Media To reach a considerable amount of people, you must utilize the finest marketing tactics to drive online exposure. The article above…

May 9, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!…

May 8, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI. Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’ A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with…

May 8, 2017
2 min read

Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.…

May 5, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about this compelling article: Why Email Marketing Is Key for Small Business Owners Now to improving your email strategies… 7 Powerful Ways to Upgrade Your Email Marketing Campaigns These email marketing campaign upgrades can be just what you need. If you want your email…

May 4, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of…

May 3, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Recent surveys report that Companies (are) Still Failing to Meet Customer Service…

May 3, 2017
2 min read

Reached a milestone this week – my 300th blog post. By the way, I actually said that correctly – “blog post” – as my friend Sheila clarified recently: I could have either ignored the milestone and kept going with posts, or recognize the watershed moment. Obviously, I chose the later. Please join me on this retrospective. These musings started when I was the chair of the Travel Industry Association of Kansas board. I would summarize board meetings and educational seminars. I then started sharing other marketing tips. Some were business in general. Such was the first post of record. Others…

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Email Marketing – 3 Must-Haves and 16 Tips to Improve Campaigns

Tourism Best Practices – Influencers, Animation, Rebranding

Join the Travel and Tourism Movement

Email Marketing – Improve Your Campaigns With These Tips, Examples

Customer Service – When It’s Life or Death, 20 Tips