convention and visitors bureau - Back To You Marketing

20 Social Media Trends and Tools for 2016

January 11, 2016
2 min read

Social media is ever changing and marketing professionals are always looking to keep up with those changes and the trends in the various platforms. Here’s 20 social media trends and tools for 2016: 5 Key Social Media Marketing Trends to Watch in 2016 While we all expect certain platforms to introduce certain updates, it’s arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. Social Media Trends 2016 We expect to see improvements when it comes to the accuracy of measurement capabilities, the integration of tracking paid performance, and refining…

January 5, 2016
2 min read

Before any of us get too far into 2016, let’s review five of the most read articles in 2015 on social media. The tips can’t be bad just because we changed calendars right? 4 Ways to Rock Social – Regardless of Network There’s a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. How to Get (and Keep) Customers With An 8-Second Attention Span In this age of ever-shrinking attention spans, the question for marketers and advertisers becomes: How can we…

January 4, 2016
3 min read

Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism… Millennial Travel Habits Force Tourism Bureaus to Shift Strategy Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based…

December 30, 2015
1 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Minden, LA, tourism is booming and it started with destination development A film tour, a self-guided tour featuring signage that points out homes and locations used in the production of major motion pictures filmed in the area, leads the new tourism product offered to visitors to Minden, LA. Casper, WY, CVB uses research to launch a niche campaign The effective use of research can help a destination realize…

December 29, 2015
2 min read

We are always looking to improve our social media marketing. Here’s three great reads and a dozen tips to do just that. The first spawned from a discussion I had with a client. The discussion was whether or not to boost posts on Facebook… Good Advertisers Do Not Boost Posts I think boosting posts (on Facebook) is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing. 6 Questions…

January 21, 2015
4 min read

Like Memorial Day marks the unofficial start of Summer, last night’s State of the Union Address by our President marks the unofficial start of Legislative sessions, not just in Washington D.C., but in capitals in every state. How are you engaging in the process? You cannot leave it to your state association to advocate for you. You have a responsibility as a business owner, industry leader, voter, to engage with your Legislator. I dusted off a piece How to Play a Key Role In Our Representative Form of Government. I did not pen it. I would freely give credit to…

December 10, 2014
3 min read

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize U.S. travelers spend $7.2 billion in Oklahoma in 2012 or tourism generated $385.3 million in state taxes – the third largest revenue stream in state government – and $188.5 million in local taxes that year.” Beyond the numbers are all of the issues destination marketing professionals have to deal with. I recently spoke to a Chamber Leadership Class about issues related to tourism. After I shared…

May 26, 2014
3 min read

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!” (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find…

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Top Trending Travel and Tourism Articles of 2015

Tourism Best Practices

It’s Legislative Season – How to Play a Role

Tourism Industry Undervalued – Needs Repect

The Fifth P of Destination Marketing