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Tourism Best Practices – Influencers, Animation, Rebranding

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI. Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’ A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with… 

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Join the Travel and Tourism Movement

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Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.… 

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Milestone – 300th Blog Post

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Reached a milestone this week – my 300th blog post. By the way, I actually said that correctly – “blog post” – as my friend Sheila clarified recently:  I could have either ignored the milestone and kept going with posts, or recognize the watershed moment. Obviously, I chose the later. Please join me on this retrospective. These musings started when I was the chair of the Travel Industry Association of Kansas board. I would summarize board meetings and educational seminars. I then started sharing other marketing tips. Some were business in general. Such was the first post of record. Others… 

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Email Marketing – 24 Tips to Use and 15 Mistakes to Avoid

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Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about this compelling article: Why Email Marketing is Making a Comeback or Six Reasons why Email Marketing is a Powerful Force for the Hospitality Industry Hospitality Industry Alright, now for the tips… 4 Essential Email Marketing Tips You Need to Know Tips for insights… 

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Tourism Best Practices – Partnerships, Partnerships, Partnerships

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with a “game changer” from Kansas City in the destination marketing world… This CVB Just Launched a First-Ever Idea for the Destination Marketing World Destination marketing is meeting destination management in Kansas City. Visit KC established a new venture called Spark, a for-profit entity designed to help event professionals find “the region’s best venues, best experiences, and best value.” And down the road in the Show… 

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Tourism Best Practices – Product Development and Partnerships

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with product development… Albany Murals Greet Convention Center Visitors Artist deploys varied images to capture the city’s essence Rossford Debuts Walleye Roundup CVB teams with City to present fishing tournament   New ‘Mystery Tour’ Added to Missouri State Penitentary Lineup The Jefferson City CVB has added a new “Mystery Tour” to the list of Missouri State Penitentiary (MSP) tour options. The three-hour Mystery Tour will feature a… 

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Tourism Best Practices – New Strategies and “Experiential Marketing”

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMO Strategy Atlantic County’s Plan to Promote Tourism Beyond Atlantic City Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region. New Strategy Employed to Attract More Tourists How the Abilene (Kansas) CVB is using social media to reach potential visitors and… 

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Tourism Best Practices – Video, Partnerships and Destination Development

  • 2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. South Dakota Tourism Wins International Awards Congrats to the team at the South Dakota Department of Tourism! See what they’re doing to win HSAMI awards. Lincoln City Unveils New Tourism Video The video, which producers said was carefully crafted over the past year, supports the VCB’s latest… 

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Email Marketing – 75 Tips to Use; 5 Practices to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key… 

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