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Tourism Best Practices – Five DMOs Engage in Destination Improvements; Events

  • 2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Making Columbia into a ‘Medical Destination’ Task force outlines recommendations to market area services CVB Director Says Talks on Recreation Center Need to Widen Patrick Tuttle plans to outline what he says is needed to round out Joplin’s tourism and visitor attraction efforts Downtown Revitalization Includes History Element… 

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Tourism Best Practices – Week of February 20

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It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Over 70 Performances To Take Place During Winterfest’s 10th Anniversary 10th year for the award winning mid-winter music, wine and performing arts festival that is “a powerful marketing tool to support the winter economy.” Hotel Week Attracts Visitors and Locals The Greater Madison Convention and Visitor’s Bureau… 

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Tourism Best Practices – Product Development, Technology and Grants

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Akron and Alpharetta are developing new products for their destination… Akron Tourism Agency to Launch Local Beer Trail called Summit Brew Path The trail, which involves a passport, stamps and the website www.summitbrewpath.com, highlights more than 20 established and soon-to-open breweries in the Akron and Canton area. Alpharetta Convention and Visitors Bureau Launches Music Campaign The bureau will highlight the city’s music scene with a mailed… 

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Tourism Best Practices – Capitalizing on a Super Bowl; other Programs

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Two-day Event to Bring Super Bowl Fun to Pearland How one Houston suburb’s CVB is capitalizing on the Super Bowl in their backyard. Destination DC’s Date Nights DC Campaign Proposes Romantic Getaways Throughout February Creative promotion from DC. Talk of romance and not politics from the nation’s capital? That’s something both sides can agree on. Annual Beaumont Motorcoach Tour Dates Announced What one destination is doing to attract… 

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Tourism Best Practices – Week of January 9

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Video Campaign Promotes Syracuse as ‘Official Home of Winter’ A new video campaign by Visit Syracuse features a frosty-looking character named Winter to promote Syracuse as a place to visit in the winter. Inviting East Texas to a Mardi Gras Party Shreveport-Bossier CTB creates Mardi Gras Roadshow to promote festivities. Alpharetta Convention and Visitors Bureau Launches Music Campaign The campaign kicked-off on January 1, 2017 to celebrate… 

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Tourism Best Practices – Subsidies for Planners; 8 Other Initiatives

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Omaha Council Approves Creating Nonprofit to Give Subsidies to Convention Planners The City of Omaha will create a nonprofit to give subsidies to groups that bring convention business to Omaha. Asheville’s Music Tourism Push Already Seeing Results Since the launch of the music site, it has received about 300,000 page views and nearly 12,000 track plays on Explore Asheville Radio. Melbourne Convention Bureau Launches Uncover Melbourne for AIME 25th Anniversary Melbourne CVB launches… 

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Marketing – Top Trending Articles of 2016

  • 5 min read

From Multiview‘s Multibrief, here’s the most trending marketing articles of 2016: Why Email Marketing is Not Enough ~ Forbes Mike Templeman writes: Before I get started on this post, a disclaimer: I love email marketing. It’s a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers. But email marketing, on its own, is not enough. In fact, if you rely solely on your emails as part of your digital marketing efforts, you may be in for a rude awakening. So keep reading to learn about the importance of supplementing your campaigns, and… 

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Email Marketing – THE Tool for 2017; other Good Reads

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As you consider your marketing in 2017, have you considered email marketing? Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. The author shares three reasons why and three things to focus on when you start your campaigns. You have many marketing options. You should use many. Here’s Why Integrated Campaigns Should Always Include Email Marketing From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled. Besides, The… 

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Tourism – Top Articles of 2016

  • 3 min read

From the DMAI Newsbrief, here’s the most trending tourism-related articles of 2016: How CVBs and Convention Centers Are Working Together to Lure Business From Meetings and Conventions, how three enterprising cities effectively forged a bond between their convention centers and destination marketing organizations, to the benefit of all. San Antonio City Council Passes Historic Vote to Replace CVB with New Tourism Group From the San Antonio Business Journal, City Council members voted 7-2 to approve a new management agreement that will essentially replace the San Antonio Convention & Visitors Bureau with a new public-private group called Visit San Antonio. Suit Over… 

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