Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
To start, Akron and Alpharetta are developing new products for their destination…
Akron Tourism Agency to Launch Local Beer Trail called Summit Brew Path
The trail, which involves a passport, stamps and the website www.summitbrewpath.com, highlights more than 20 established and soon-to-open breweries in the Akron and Canton area.
Alpharetta Convention and Visitors Bureau Launches Music Campaign
The bureau will highlight the city’s music scene with a mailed brochure, splash page on its website, marketing and advertising placements, social media campaigns and public relations opportunities.
Stephen heard of Louisville’s Reunion Planning Workshop during his CDME classes. Here’s news on their annual workshop – Louisville Visitors Bureau Offers Free Workshop on Reunion Planning
Success in destination marketing comes through collaboration. A great example is this collaboration across country borders – Tourism Vancouver And Visit Anaheim Share The Love In Cross-Promotion Partnership
On the technology side, Clayton CVB Releases New Road to Tara Museum App and Nacogdoches Convention and Visitors Bureau Unveils Redesigned Website
Finally, regular readers of this blog know we’re big fans of grant programs. Dollars granted from the DMO to help improve an attraction or help with their marketing. Here’s two more examples from Janesville, Wisconsin, and Columbia, Missouri.
If you like articles like those above, follow Back To You on Facebook, Twitter or LinkedIn. Have our marketing tips delivered to your inbox bi-monthly. Sign up HERE.