Skip to content

Customer Service – Best Reads Week of October 16

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Bad Customer Service: How to Send Your Customers to Your Competitors If you want to attract and retain customers, give them good customer service. Otherwise, they’ll let your competitors give it a try. Your Customer Service Isn’t As Good As You Think It Is We cannot determine if we are providing good customer service. Only our customers can. The customer is the judge and jury when it comes to rating our customer service. It is the customers’ perceptions… 

Read MoreCustomer Service – Best Reads Week of October 16

Tourism Best Practices – Week of October 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Hays Kansas CVB, Kiwanis Work to Revive Trips to Historic Fort Hays Love partnerships! This is the first we’ve seen where the DMO teams with a local service club. Henry County (GA) CVB to Premiere New Videos at Pizza Party Unique way to include the community in your marketing! Sunshine Summit “Mega FAM” Tour Held in Daytona Beach The Daytona Beach (FL) CVB staff getting back to work… 

Read MoreTourism Best Practices – Week of October 16

Twitter Basics – The 11 Essentials to Tweeting

  • 3 min read

Twitter has seen a resurgence of late. The President’s Tweet storms have helped bring attention to the social media outlet. Also the recent news that tweets will expand to 280 characters has excited the edit-challenged. Surprisingly, many are still not on Twitter. “I just don’t get it.” Okay. As lovers of Twitter, we’re going to help you “get it.” The first step is to understand the speak. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network. Tweet:A 140-character message… 

Read MoreTwitter Basics – The 11 Essentials to Tweeting

Social Media – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market… 

Read MoreSocial Media – Top Reads Week of October 9

Customer Service – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: What If Customer Service Week Could Last All Year? Sustain The Momentum With 8 Power Moves The only thing wrong with National Customer Service Week is that it doesn’t last long enough. So above are eight ways to sustain the central theme of National Customer Service Week. What ‘Modern Family’ Can Teach Us About Customer Service There are similarities between certain Modern Family characters and the general public when it comes to seeking and receiving service from a brand. Great Employees… 

Read MoreCustomer Service – Top Reads Week of October 9

Tourism Best Practices – Week of October 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Best Tourism Videos of 2017 Highlight the Art of Storytelling These winning tourism videos don’t use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing. Campaigns… ‘MYDCCool’ Campaign Launched in Accra to Bring Ghanaians Closer to Washington DC Greater Fort Lauderdale CVB Unveils Digitally Driven Brand… 

Read MoreTourism Best Practices – Week of October 9

Top Email Marketing Reads – Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 5 Examples of Awesome Email Marketing In a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack Above are five examples of awesome email marketing to inspire you. Experts Share Holiday Email Marketing Tips for 2017 [Infographic] To make the holidays less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic. 5 Ways to Write Better… 

Read MoreTop Email Marketing Reads – Week of October 2

Social Media – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Social Media Can Transform Your Business With the percentage of the American population currently using some sort of social media platform on the rise every year, there’s no excuse not to make the first steps toward saturation on Facebook, YouTube, Instagram and other services to take advantage of those stats. Listening on Social Media: The 5 Biggest Benefits and Risks Social media listening is a discovery and measurement mechanism. Social media listening helps you measure brand awareness, brand health and brand… 

Read MoreSocial Media – Top Reads Week of October 2

Customer Service – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer Service Lessons Learned In The Wake Of Hurricane Harvey A natural disaster brings an opportunity to demonstrate a commitment to customer service while learning several invaluable lessons in the process. 10 Lessons From Dogs About Customer Service Want to kick your customer service up a notch? Gather some inspiration from your canine companion. The Customer Service Secrets That Keep The Inn At Little Washington Thriving After Four Decades Some of the insights gathered into what it takes to… 

Read MoreCustomer Service – Top Reads Week of October 2