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Social Media – Past, Present and Strategy

August 9, 2017
2 min read

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to…

August 3, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) Your Comprehensive Guide to Successful Email Newsletter Marketing Reaching someone’s email inbox is like being invited into their house. Play by their rules, and you will see a rise in opens, clicks, and engagement. Five Powerful Tips to Create Email Newsletters People…

August 2, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? First, get your mind blown by the Conversation Prism 5.0! This infogram shows social is far beyond Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and YouTube! Alright, to strategy… Know that social media is not about traffic or revenue! Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue A wonderful (albeit long) read with strategies about how social media is for branding and…

July 27, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want more? Study Finds That Email is Marketers’ Best Bet for Digital ROI and Study: 66% of Marketers Say Email is Most Effective Holiday Marketing Channel Those facts not enough? How about these 119 Facts About Email Marketing Check out an infographic for data on unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures.…

July 26, 2017
3 min read

“We do the reading for you.” Here’s the top 9 reads on social media this week: To Master Social Media, You Need These 15 Skills A fascinating new list of the 15 social-media skills or competencies that sit at the top of employers’ lists. The 3 Biggest Challenges Facing Social Marketers in 2017 The article above has the three biggest challenges social marketers are facing right now, according to social marketers themselves. 5 Ways to Get Your ROI With Your Company’s Social Media Take these key factors into account as you build your social media presence to optimize your brand…

July 20, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) With those strong numbers in support of email marketing, use these tips to start, revive, or improve your campaigns. The 5 Golden Rules of Email Marketing Email marketing can be a great marketing strategy to build a long-lasting relationship with a customer. Want to send emails that deliver success every time? Read the five…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 17, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First remember People Are The…

July 13, 2017
3 min read

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.…

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Email Marketing – 119 Facts and 40-Plus Tips and Helps

Email Marketing – 36 Tips, How Tos and Rules

Customer Service – 13 Tips and the 9 Deadly Sins