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12 Steps To Social Media Success

  • 4 min read

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

E-newsletter is boring. Rename it.

Even More Creative Names to Rename Your Email Newsletter

  • 4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… 

More Creative and Engaging Instagram Post Ideas

  • 4 min read

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… 

Top Marketing Reads of 2020

  • 4 min read

What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.

Most Valuable Marketing Channels

  • 3 min read

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.

9 Marketing Strategies For a Comeback in 2021

  • 4 min read

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

Google Ads (Part 2) Tips to Creating Effective Search Ads

  • 8 min read

People are searching all the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in. They’re important to an online strategy to help you drive traffic and business. Marketing Charts reports Paid Search is second in media planned to be used. (Social Media and Display tied for tops.) We’ve shared what Google… 

Google Ads (Part 1) – What They Are and How They Work

  • 9 min read

Google Ads (Part 1) – What They Are and How They Work Have you searched for anything online in the past week? Of course you have. People are searching all of the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in and they’re important to an online strategy to help you…