digital marketing - Back To You Marketing

Tourism Best Practices – Week of July 11

July 11, 2016
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Start this week with talk of visitor centers… Shenandoah CVB Grand Reopening Unveils Modernized Center Originally a part of the Montgomery County CVB, the Shenandoah CVB was housed in City Hall until relocating in 2010. The city has since remodeled the facility and adopted state-of-the-art, interactive technology to help visitors plan their stay. (Video) Bryan College Station Goes Mobile with Visitors Center The Bryan College Station Convention and…

July 8, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the Simple Social Media Guide for Small Businesses from the SBA can help. Small businesses can leverage different platforms for a variety of reasons to either expand visibility, increase sales, or inform their audience. Whether you’ve been active or considering a brand refresh, focus on a few best practices when approaching social media. There’s also these 5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign Social media is no magic potion. It takes a lot of time and effort to make…

July 6, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Step It Up: 12 Tests to Optimize Email Performance These 12 tests will take you to the next level in truly optimizing your email performance: 7 Tips For Turning Your Subscribers Into Loyal Customers Apply these…

June 30, 2016
2 min read

The biggest news this week in social media is surprise, surprise! Facebook is changing – again! Big change though especially for those who maintain Facebook pages. You may see a further drop in traffic and post likes, shares, and comments. Facebook Changes Mean You’ll See Even More Friends’ Posts Facebook announced Wednesday it is limiting the amount of content from Pages, or the public profile created for brands, celebrities and media publishers a user follows. The News Feed will feature more posts from friends and family instead of posts from news companies. Who are the winners and losers of this change? Here’s…

June 28, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Read more about the significance of email marketing in Reports of Email Marketing’s Death? Greatly Exaggerated When conducting email marketing campaigns, what are the key performance indicators (KPIs)? 8 Crucial Email Marketing KPIs How can you tell if your efforts are producing results? Well, read (the article above) to discover…

June 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure…

June 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) You have your Constant Contact subscription and you’re sending emails. Here’s 23 Hacks To Optimize Your Email Marketing Campaign Converting leads require you to optimize and improve your emails so that readers open them and also click through on them. Here are some useful ways in which you can fully…

June 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Take your social media campaign to a new level with a contest on Pinterest. Here’s How to Win With Pinterest Contests Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In the article above, you’ll discover how to easily host and manage a winning contest on Pinterest. 5 Up-and-Coming Social Media Tools You Should Know About We want to show you five incredibly powerful up-and-coming social media tools you should be using to enhance your campaign. A CEO’s Tips for Maximizing Social Media ROI The…

June 15, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In case you need further convincing, try this read: Master Email Marketing Because It’s Not Going Anywhere For the last 20 years of changing marketing trends, email has remained as popular as ever. You need to master email marketing: It’s one marketing technique you won’t say goodbye to in just a few…

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Email Marketing – 12 Tests To Optimize Performance and 28 other Tips

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