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Customer Service – What is the F-bomb of CX?

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

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Tourism Best Practices – Destination Management and Advertising Strategies

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB To Begin To Connect Present With Future Tourism The Alpena Convention and Visitors Bureau is leading the process to sustain the natural resources for future visitors. Study Envisions Columbus Convention Center ‘District,’ Hotel Expansions Experience Columbus leads study to develop convention district and expand hotels in downtown Columbus a way to continue to build tourism and convention business in the city. Tourism Advertising For Area Switching From… 

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Email Marketing – 13 Metrics and 30 Tips, Best Practices

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!… 

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Tourism Best Practices – Three Programs to Drive Tourism

  • 2 min read

  Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Memphis CVB Using BBQ Contest To Promote Tourism The Memphis CVB is launching the “Memphis Barbecue Challenge”. The contest is simple. Go to your favorite barbecue joint, take a picture, and post it on Instagram with the hashtag #MemphisBBQChallenge. New Program Encourages Visitors To Become Louisville #LandmarkLovers Visitors can pick up a special pass that can be validated at each of the National Landmark Sites (in Louisville)… 

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Tourism Best Practices – Oldies But Goodies

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week, oldies but goodies. Partnerships: ND Native Tourism Alliance Promotes Tourism in Indian Country North Dakota’s tribes are targeting a worldwide market with a joint tourism initiative that includes strategically packaged amenities and the types of hands-on activities craved by today’s travelers. Tourism Functions of Several Groups to be Handled by Lethbridge Destination Management Organization The partnership combines three existing tourism organizations into one new identity. A… 

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Tourism Best Practices – Influencers, Animation, Rebranding

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI. Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’ A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with… 

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Join the Travel and Tourism Movement

  • 2 min read

Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.… 

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Social Media – Audit Your Efforts and Prepare a Plan

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of… 

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Customer Service – When It’s Life or Death, 20 Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Recent surveys report that Companies (are) Still Failing to Meet Customer Service… 

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