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Tourism Best Practices – Week of February 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing a Tourism Destination in a Technology-Driven World Tourism isn’t immune to all of the new technology that continues to evolve. Lausanne Tourism & Convention Bureau Set to Relaunch Transport Card Lausanne Tourism & Convention Bureau, has announced the relaunch of its transport card, with the addition of discounted entry to eight new museums and attractions. Macon-Bibb County Invests More Than $50 million in Tourism “We draw on… 

Tourism Best Practices – Week of February 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Emerald Coast Launches “Gulf-to-Table” Movement The Emerald Coast Convention & Visitors Bureau (ECCVB) is instituting an ongoing campaign that celebrates the area’s authentic gulf cuisine and the fishermen who make it possible. Detroit CVB to Focus on Attracting International, Industry Vertical Events The bureau will focus on bringing events in key vertical markets including engineering, automotive, technology and pharmaceuticals to Detroit in the coming year. Bryan-College Station Convention… 

Tourism Best Practices – Week of January 18

  • 2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Greater Palm Springs Convention and Visitors Bureau: Ice block challenge Video: Promotion included ice blocks in New York City and the invitation to “break out of the chill”! Visitors bureau wants to make it easier for tourists to find attractions Tourists traveling through Cabarrus County will soon have an easier time finding their way to downtown Kannapolis and other points in the community thanks to a way… 

Tourism Best Practices

  • 2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visitor’s bureau plans to install kiosks downtown The Greater Springfield Convention and Visitors Bureau will install a handful of kiosks in downtown Springfield in 2016 that will direct visitors toward restaurants and tourist attractions in the city. Inaugural progressive dinner to be held in downtown Florence A progressive dinner, hosted by the Florence Convention and Visitors Bureau, will be held in downtown Florence on Jan. 14. The… 

Top Trending Travel and Tourism Articles of 2015

  • 3 min read

Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism… Millennial Travel Habits Force Tourism Bureaus to Shift Strategy Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based… 

Tourism Best Practices

  • 1 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Minden, LA, tourism is booming and it started with destination development A film tour, a self-guided tour featuring signage that points out homes and locations used in the production of major motion pictures filmed in the area, leads the new tourism product offered to visitors to Minden, LA. Casper, WY, CVB uses research to launch a niche campaign The effective use of research can help a destination realize… 

Tourism Industry Undervalued – Needs Repect

  • 3 min read

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize U.S. travelers spend $7.2 billion in Oklahoma in 2012 or tourism generated $385.3 million in state taxes – the third largest revenue stream in state government – and $188.5 million in local taxes that year.” Beyond the numbers are all of the issues destination marketing professionals have to deal with. I recently spoke to a Chamber Leadership Class about issues related to tourism. After I shared… 

The Fifth P of Destination Marketing

  • 3 min read

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!”  (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find…