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Email Marketing – The Overlooked Marketing Tool

  • 2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook… 

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Tourism Best Practices and Headlines Week of April 11

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Zealand’s South Island Sees Tourism Boom Thanks to Instagram Photos Like These New Zealand’s South Island is a ‘grammer’s paradise, where no filters are necessary. Local tourism agencies attribute a spike in visitors last year to the island’s photogenic nature. In Marketing Campaign, Yetis Remind Tourists That Pinellas Winters Are Not Abominable Pinellas County’s tourism marketers continued their streak of clever campaigns by sending in the yetis… 

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Social Media – The Essential Guide and 33 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on… 

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Tourism Best Practices and Headlines Week of April 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. How Mother Angelica Revved up Alabama’s Tourism Industry More than 80,000 tourists a year visit the Shrine of the Blessed Sacrament, a cathedral-like chapel on Our Lady of the Angels Monastery Farm. From Scavenger Hunts to Stage Combat, More Local Attractions Selling ‘Signature’ Tours Dozens of well-known attractions throughout the Twin Cities are turning to what they call “signature experiences” — value-added, immersive, hands-on activities meant to attract… 

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Email Marketing – Benchmark Guide and 52 Tips

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark  Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly… 

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Social Media – Lessons from FLOTUS and 29 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week @FLOTUS, Michelle Obama, tutors us on social media along with 29 other tips and best practices: 7 Things You Could Learn About Social Media from Michelle Obama The Verge caught up with Michelle Obama and her team to talk about her social media success. The 7 Components of Every Social Media Budget Every social media budget should incorporate the following seven essential components. 6 Tips for a Great Social Media Marketing Campaign Treat social media marketing with the same discipline… 

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Tourism Best Practices Week of March 28

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Barboursville CVB Working to Create Identity for Village, Spotlight Growth Barboursville (WV) is now on a mission to make sure the region knows it has something special to offer in its own right. Visitor Bureau is Seeking a Few Good Barns Sandusky County CVB (Ohio) is seeking several more barns in the county for additional historic paintings.   Convention and Visitors Bureau Holds Discussion with Local Business Owners… 

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Top Customer Service Reads Week of March 28

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How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other customer service tips to help you improve your customer service, increase your customer’s experience satisfaction, retain business and loyalty: Restaurant Shows True Spirit of Customer Service Read this letter to the editor and how dedicated one restaurant is to customer service! How to Provide Great Customer Service to Millennials Brands need to kick it up… 

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Tourism Best Practices – Week of March 21

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for Meetings and Destinations Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Meet Lee County Visitor & Convention Bureau’s Resident Artist The Lee County Visitor & Convention Bureau (VCB) introduced its first Resident Artist Program, an initiative aimed to give local photographers / videographers an opportunity to connect… 

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