DMO - Back To You Marketing

Tourism Best Practices – Destination Development, Grants and Partnerships

August 18, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. It starts with destination development – building the infrastructure, facilities and/or attractions. Oklahoma City has been doing that for years and they are reaping the benefits: Oklahoma River’s Success Has Oklahoma City Bubbling with Enthusiasm, Pride In Rockford Illinois, the CVB has developed an event to attract customers to local businesses: Rockford Day Kicks Off to Entice People to Businesses I’ve long been a fan of marketing grants from…

August 17, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. This week’s reads have tips on using memes in your marketing, how to better use social ads and Snapchat and 14 other tips. How to Use Memes in Your Business Marketing Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. One of…

August 16, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Go for the Email Gold by Using These Winning Strategies [Infographic] Win more business by using these medal-worthy email marketing strategies. How to Make Your Email Marketing Engaging to Millennials How can email marketers engage…

August 11, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tulsa Looks To Boost Tourism By Marketing Route 66 CVB takes the lead on identifying new strategies to draw tourists to the Mother Road. “Follow Your NOLA” Takes Over A New York City Subway Station Maine Joins With LL Bean To Attract Adventure Tourists Why Miami-Dade Has More Visitor Centers Than Any City in the U.S. Santa Monica at SkyLounge Brings the Santa Monica Experience to the Heart…

August 10, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices…

August 8, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. 19 tips this week for improving customer service – especially to…

August 5, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Giant “M” to greet RAGBRAI riders in Muscatine CVB works with popular bike tour and local mechanics to develop art piece welcoming visitors. World’s Longest Yard Sale starts Thursday CVBs still in the event management business… Writer Visiting Helena for Book on Missouri River CVBs still in the FAM business… BCS Convention and Visitors Bureau – Be a Tourist in Your Own Backyard An “oldie but a goodie”……

August 4, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. This week, we have the 8 laws, 7 trends and 7 metrics of social media. Plus insights of how teens really feel about ads. 8 Laws of Social Media Marketing That Will Help Your Customers The Top 7 Social Media Marketing Trends Dominating 2016 7 Social Media Metrics that Really Matter—and How to Track Them How Teens Actually Feel About Social Media Ads Two how-tos / best practices…

August 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.…

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Tourism Best Practices – Destination Development, Grants and Partnerships

Email Marketing – Infographic, Engaging Millennials, Retail Use and 15 Hacks

Tourism Best Practices – 9 CVB Programs Drive Tourism

Customer Service – The Essential Soft List and 19 other Tips

Tourism Best Practices – 7 DMO’s Programs to Boost Tourism

Email Marketing – Be Messy and 9 Other Tips To Get Better Results