Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

So now that you’re convinced (or perhaps you were already,) let’s optimize your performance:

Go for the Email Gold by Using These Winning Strategies [Infographic]

Win more business by using these medal-worthy email marketing strategies.

How to Make Your Email Marketing Engaging to Millennials

How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.

How Retail Should Use Email Marketing

Retailers should make extensive use of automated emails, focus on the content and deliver highly personalised emails that look fantastic in order to engage customers better and stand out from the email crowd.

Six Tips on Giving Your Email Marketing More Punch

Some useful tips on how to ensure revenue impact through email marketing.

Things You Can Do To Improve Your Email Marketing

To help you understand email marketing better, given (in the article) are some valuable tips.

6 Unusual But Proven Email Marketing Hacks

Even if your email marketing game is on point, there’s always more you could be doing. These hacks might be unusual, but they work.

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