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Social Media – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to Build Your Brand on Social Media? Here Are Some Quick Tips. …being successful on social media requires humanizing your brand through people rather than acting like an advertiser. And this principle will likely only become more important as social media shifts from a one-to-many communication style to focus more on one-to-one interactions. 6 Top Social Media Marketing Tips for 2019 How does a company reach people within their limited hours online and grab their attention on social media?… 

Social Media – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Steps to a More Effective Social Media Marketing Strategy [Infographic] The team at Plexxie have put together an infographic, which takes inspiration from Hootsuite’s list on how to create a more effective social media marketing plan. And if you’re specifically targeting Gen Z, How Brands Can Connect with Gen Z through Social Media Marketing A look at the behaviors which have lead to brands like Revolve honing their strategies for this demographic. Visual Content Creation Tools for Stunning Social Media Campaigns… 

Social Media – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Tips for Optimizing Social Media Success for Your Business Five tips to help your organization become socially savvy and get results. 3 Social Media Hacks Every Small Business Owner Should Know Integrate these three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar. Social Media Habits That Will Help Your Brand Thrive Forbes’ Rhett Power connected with a few entrepreneurs and business leaders to… 

Social Media – Best Reads Week of March 25

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 5 P’s of Social Media Marketing [Infographic] If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline. 10 Communications Pros Recommend Their Favorite Social Media Management Tools Forbes Communications Council members share their preferred tech tools for managing social media accounts and why they’re fans of the service. 6 Tips to Ace the Social Media Game For Your Brand If… 

The Most Effective Marketing Strategies

  • 3 min read

Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3… 

Social Media – Best Reads Week of March 18

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of… 

Social Media – Best Reads Week of March 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight… 

Tourism Best Practices – Week of March 11

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Find your unique story and promote it! That’s why the Braxton County CVB (WV) is getting behind “UFO Tourism.” CVB opens the Flatwoods Monster Museum. In other campaigns, Belfast Launches Dedicated Business Tourism Campaign Croatia Launches 2019 Preseason Marketing Campaign Akron (OH) Pitches Double Play Akron Campaign Tourism WA Outlines Key Activity… 

Social Media – Best Reads Week of March 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Here’s What You Need to Know About the Google+ Shut Down What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look. 7 Biggest Challenges of Social Media Management (#SMTLive Recap) 65+ social media managers around the world to talk about what it is like managing a brand’s social media presence —…