hospitality - Back To You Marketing

Milestone – 300th Blog Post

May 3, 2017
2 min read

Reached a milestone this week – my 300th blog post. By the way, I actually said that correctly – “blog post” – as my friend Sheila clarified recently: I could have either ignored the milestone and kept going with posts, or recognize the watershed moment. Obviously, I chose the later. Please join me on this retrospective. These musings started when I was the chair of the Travel Industry Association of Kansas board. I would summarize board meetings and educational seminars. I then started sharing other marketing tips. Some were business in general. Such was the first post of record. Others…

May 1, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with technology innovations… Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers In an increasingly competitive marketplace, destinations around the world are increasingly looking at VR technologies to attract Chinese travelers. Visit Anaheim Unveils First Virtual Reality Destination Video The VR video showcases authentic Anaheim experiences for the meetings and events industry. Canadian DMO Brings Silicon Valley Approach to Tourism Marketing RTO4 — has become…

April 27, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about this compelling article: Why Email Marketing is Making a Comeback or Six Reasons why Email Marketing is a Powerful Force for the Hospitality Industry Hospitality Industry Alright, now for the tips… 4 Essential Email Marketing Tips You Need to Know Tips for insights…

April 26, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff?” Six tips in the blog post above. How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth Consider the “three E’s” of WOMM – engage,…

April 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve customer service. Here’s 4 great reads /…

April 24, 2017
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing Strategies: Adventurers Sought to Answer the ‘Call of the WY’ The Wyoming Office of Tourism initiates the challenging “Call of the WY” promotion, a six-week adventure through Wyoming’s vast wilderness and landscapes. Local Knowledge Key to Nanaimo Marketing Campaign Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism…

April 21, 2017
4 min read

Every second, 40,000 searches are being done on Google. People looking for shoes, a plumber, lunch options, vacations, or a new dentist. 9 out of 10 people will not go to the 2nd page of search results meaning if your business or service isn’t on page one, you have little chance of being found, getting a new customer, and their business. Some stats suggest if you’re not in the top 5, you have a minimal chance of being found. So how do you get on the first page or in the top 5? You optimize your website for search. (Wait.…

April 20, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these 10 Eye-Opening Email Marketing Stats You Need to Know Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool for small businesses. Now that you’re convinced? 7 Ways to Maximize the Power of Your B2B Email Marketing Achieving…

April 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff? Six tips in the blog post above. Social Media — It’s Not About Sales We need reminded from time to time, entrepreneurs must use platforms such as Facebook and…

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Tourism Best Practices – Virtual Reality and Community Initiatives

Email Marketing – 24 Tips to Use and 15 Mistakes to Avoid

Customer Service – 15 Tips to Improve Yours

Tourism Best Practices – Marketing Strategies, Events and Technology

Email Marketing – 35 Tips Including 5 Subject Line Tips