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Why Travel Matters

  • 3 min read

Our industry is elevating the message of “Travel Matters” during National Travel and Tourism Week (NTTW) May 5-11. We encourage you to join us in observing NTTW this year, and celebrate all that travel does for Norman, Oklahoma, and for our country as a whole.

Tourism Best Practices – Week of May 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing organizations launching new campaigns… VisitPITTSBURGH Launches Pull Up A Chair, You Are Welcome Here Campaign Cabell-Huntington (WV) CVB Announces New Campaign for Tourism Springfield (IL) Tourism Bureau to Hit Iowa, Wisconsin in Digital Ad Campaign Other DMOs lead in development of their destination… Lackawanna County (PA) Announces Wine Trail Greater Johnstown/Cambria… 

Customer Service – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Care in the Age of Entitlement What is the best way to support customers with extremely high service expectations? How To Turn Satisfied Customers Into Loyal Customers Shep Hyken summarizes the book titled Leading Loyalty: Cracking the Code to Customer Devotion and provides the key takeaways. The biggest takeaway from the book is having empathy. That point is stressed in Customer Service: The Problem Isn’t Always the Problem Want World Class Customer Service? Add Kindness And Trust… 

Tourism Best Practices – Week of April 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Elizabethtown (KY) Commissions 40-foot Mural for Visitor Center Augusta (GA) showcases destination in retail outlet In marketing campaigns, Puerto Rico launches a new campaign. Norton (TN) builds off of Woodbooger Williamson (WV) hosts Dirt Days to draw visitors Destination Burlington (NJ) will celebrate President Grant’s birthday In advocacy campaigns… Stevens Point (WI) hosts… 

Customer Service – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Over 800 CEOs Say This Is the Best Growth Strategy During an Economic Slump What experienced CEOs understand is that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Customer Service Expectations Are Rising – Is Your Business Keeping Up? Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business,… 

Tourism Best Practices – Week of April 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

Customer Service – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 5 Essential Tips For Your Business’ Online Customer Service Following these 5 tips will help attain long term, loyal customers with minimal hurdles on the way to success. And they’re just as good off-line as they are on-line. 6 Customer Service Pitfalls and How to Avoid Them From a Forrester Research report, a number of other very common customer service pitfalls and how savvy CX pros overcome them. Examples of How Customer Service Pays Off The… 

Tourism Best Practices – Week of April 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Bowling Green (OH) Marketing Campaign Hits The Road The CVB is leading the charge on an overall community brand for the city called Think BG. Butler Co. (PA) Tourism Bureau Launches New Widget The bureau has launched an interactive digital mapping tool that aims to help visitors and residents plan the perfect day… 

Customer Service – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 7 Ways to Get Better at Customer Service No matter how stellar your customer support metrics are today, there’s always something you can do to drive them even higher. To that end, 7 of the most effective ways to get better at customer service. 3 Ways to Tailor Customer Engagement Strategy to Meet the Expectations of Gen Z How can organizations tailor their strategy to meet their requirements and foster positive customer experiences? Three tips…