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Tourism Best Practices – Three Programs to Drive Tourism

May 22, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Memphis CVB Using BBQ Contest To Promote Tourism The Memphis CVB is launching the “Memphis Barbecue Challenge”. The contest is simple. Go to your favorite barbecue joint, take a picture, and post it on Instagram with the hashtag #MemphisBBQChallenge. New Program Encourages Visitors To Become Louisville #LandmarkLovers Visitors can pick up a special pass that can be validated at each of the National Landmark Sites (in Louisville)…

May 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. To start, know who is on social media, when they use it, what they’re looking for. The Nielsen Social Media Report provides these insights, rich data and much more. 11 Ideas For Starting To Build Your Brand’s Social Media Presence Forbes Agency Council members – experts in marketing, advertising, branding and other specialities – offer their…

May 10, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. We start with these simple 10 Tips to Turbocharge Your Social Media Marketing Ignore that it was written for law firms. These 10 apply to any industry. How to Encourage Brand Engagement on Social Media To reach a considerable amount of people, you must utilize the finest marketing tactics to drive online exposure. The article above…

May 4, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of…

May 3, 2017
2 min read

Reached a milestone this week – my 300th blog post. By the way, I actually said that correctly – “blog post” – as my friend Sheila clarified recently: I could have either ignored the milestone and kept going with posts, or recognize the watershed moment. Obviously, I chose the later. Please join me on this retrospective. These musings started when I was the chair of the Travel Industry Association of Kansas board. I would summarize board meetings and educational seminars. I then started sharing other marketing tips. Some were business in general. Such was the first post of record. Others…

April 26, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff?” Six tips in the blog post above. How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth Consider the “three E’s” of WOMM – engage,…

April 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff? Six tips in the blog post above. Social Media — It’s Not About Sales We need reminded from time to time, entrepreneurs must use platforms such as Facebook and…

April 12, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Did you know you can learn strategies from the popular TV game show Price is Right? 3 Social Media Tips You Can Learn From ‘The Price Is Right’ What the long-running game show can teach us about asking good questions and standing out. 6 Must-Do’s for Effective Social Media Marketing Six marketing experts give their best advice on how to grow an audience, regardless of your budget. 7 Important Hacks…

April 5, 2017
3 min read

We just finished helping the Liberal, Kansas Convention and Visitors Bureau with their social media. We managed their accounts this past year and fell in love with all things Wizard of Oz, the art gallery, and all the things to do in and around Liberal and southwest Kansas, aka, Wild West Country. After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with Sally and the staff? Why not everyone else? Others could surely use these tips.” So if your office has developed a consistent practice of posting/tweeting daily, shed the conservative…

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