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Social Media – Memes, Ads, Snapchat and 14 Other Tips

August 17, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. This week’s reads have tips on using memes in your marketing, how to better use social ads and Snapchat and 14 other tips. How to Use Memes in Your Business Marketing Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. One of…

August 10, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices…

August 4, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. This week, we have the 8 laws, 7 trends and 7 metrics of social media. Plus insights of how teens really feel about ads. 8 Laws of Social Media Marketing That Will Help Your Customers The Top 7 Social Media Marketing Trends Dominating 2016 7 Social Media Metrics that Really Matter—and How to Track Them How Teens Actually Feel About Social Media Ads Two how-tos / best practices…

July 26, 2016
6 min read

You should disconnect your social media networks. Social media outlets are completely different and require entirely different management. User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically across the platforms. Here’s seven additional reasons you should disconnect your social media accounts.

Tourism Best Practices – Republican National Convention Style

July 19, 2016
2 min read

All eyes this week on Cleveland as the Forest City hosts the Republican National Convention. Tourism professionals in Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) in Cleveland around northern Ohio are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Launches #AskCLE to Answer Visitor Questions During RNC (and Beyond) The visitors bureau opened a social-media headquarters and launched a new hashtag — #AskCLE – designed to aid Republican National Conventionguests as they navigate the city. Visitors can pose questions using a variety of social-media outlets, including Twitter,…

July 12, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Instagram and Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Instagram or Snapchat, here’s some help: 13 Essential Instagram Tools for Social Media Marketing Without the right tools, it can be tough to get the results that you want. To help you turbocharge your Instagram account, we’ve put together a top-notch toolkit of Instagram apps that will…

July 8, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the Simple Social Media Guide for Small Businesses from the SBA can help. Small businesses can leverage different platforms for a variety of reasons to either expand visibility, increase sales, or inform their audience. Whether you’ve been active or considering a brand refresh, focus on a few best practices when approaching social media. There’s also these 5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign Social media is no magic potion. It takes a lot of time and effort to make…

June 30, 2016
2 min read

The biggest news this week in social media is surprise, surprise! Facebook is changing – again! Big change though especially for those who maintain Facebook pages. You may see a further drop in traffic and post likes, shares, and comments. Facebook Changes Mean You’ll See Even More Friends’ Posts Facebook announced Wednesday it is limiting the amount of content from Pages, or the public profile created for brands, celebrities and media publishers a user follows. The News Feed will feature more posts from friends and family instead of posts from news companies. Who are the winners and losers of this change? Here’s…

June 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure…

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