Marketing - Back To You Marketing

Email Marketing – More Than 40 Tips; How Often, Best Days and Times to Send

June 2, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? Digital Resources answers Why Does Your Small Business Need Email Marketing? And do you Want to See Higher Marketing ROI? Email Delivers Best Oh, if you want to compare Email to Social Media, Email Knocks Social Out Of The Park, Again Email vs. Social: Which…

June 1, 2017
3 min read

We do the reading for you. Here’s 8 of the best reads this past week on social media. That being said, these first two aren’t articles. They’re reports. You’ll have to subscribe or at least provide an email address I’m sure but consider the 2017 Social Media Marketing Industry Report In Social Media Examiner’s ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing. Also, The Digital Trust Report, a brand new report from…

May 31, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!…

May 30, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB To Begin To Connect Present With Future Tourism The Alpena Convention and Visitors Bureau is leading the process to sustain the natural resources for future visitors. Study Envisions Columbus Convention Center ‘District,’ Hotel Expansions Experience Columbus leads study to develop convention district and expand hotels in downtown Columbus a way to continue to build tourism and convention business in the city. Tourism Advertising For Area Switching From…

May 25, 2017
2 min read

We do the reading for you. Here’s 10 of the best reads this past week on social media. With Many Social Media Options, Small Businesses Need Focus Great summary of social media outlets with the summary: “What (social media) does is give us a sense of credibility and gives our customers confidence in us.” The Basics Of Generating Real Business Value From Social Media Your customers hang out online. That’s where you should be too — engaging and building a relationship with them. Here are some tips to boost your company’s profile and be on the forefront of your potential customers’…

May 24, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!…

May 23, 2017
3 min read

May 22, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Memphis CVB Using BBQ Contest To Promote Tourism The Memphis CVB is launching the “Memphis Barbecue Challenge”. The contest is simple. Go to your favorite barbecue joint, take a picture, and post it on Instagram with the hashtag #MemphisBBQChallenge. New Program Encourages Visitors To Become Louisville #LandmarkLovers Visitors can pick up a special pass that can be validated at each of the National Landmark Sites (in Louisville)…

May 19, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Another benefit? Email Marketing Done Right Can Help You Beat Your Audiences’ Trust Issues So you’re ready to get started? Great! Here’s How to Successfully Get Started with Email Marketing 3…

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Tourism Best Practices – Destination Management and Advertising Strategies

Email Marketing – 13 Metrics and 30 Tips, Best Practices

Customer Service – Lessons from United and 7 Other Good Reads

Email Marketing – A Dozen of the Best Reads with Tips This Week