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Email Marketing – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

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Social Media – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Wins? The Pew Research Center recently released the results of its latest survey on the use of the internet and social media among Americans. How To Implement A Social Media Strategy That Engages Your Team Three best practices to improve your communications and engage your employees in a company-wide social media strategy. Instagram Stories: How Businesses Can Make the Most of Stories Do you want to create more engaging and effective Instagram stories? Are you using all… 

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Tourism Best Practices – Week of March 5

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Los Angeles Continues ‘Everyone Is Welcome’ Campaign “If it ain’t broke…” Visit Port Angeles Unveils New Official Destination Video The 60-second video features a handful of the 331 Things to Do in Port Angeles. Kankakee Visitors Bureau Wins Two State Awards Top honors for “Best Cooperative Partnership” and “Best Website.” Donations Spark Purchase of Trail Bikes Halifax County CVB leads campaign to purchase bikes for visitors to enjoy… 

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Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People… 

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Social Media – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You Won’t Get Anywhere by Just Posting on Social Media “Build it (or post it) and they will come” is not accurate anymore. We said this years ago with our two blog posts; Social (verb) People Engaging With Each Other and Social (verb) People Engaging With Each Other Part 2 7 Ways to Engage Your Social Media Audience Seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about… 

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Tourism Best Practices – Week of February 26

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A Nebraska CVB helps an attraction develop their tourism plan so the Nebraskan can share his slice of heaven along Platte with visitors who pay to watch sandhill cranes New marketing campaigns: Charleston’s From The Hip Wyoming’s That’s WY campaign Wayne Co invites visitors to #GetAWayne Looking for website inspiration? Hospitality Sales & Marketing Association International honored Destination Niagara USA with a Gold Adrian Award for their web… 

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Email Marketing – Best Reads Week of February 19

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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Is Your Website Working For You?

  • 4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A… 

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Social Media – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How To Give Your Business A Social Media Makeover For The Year Ahead If your social media presence has been inconsistent recently or has just fallen off your radar altogether, the above has five tips to refresh your company’s social media for the new year. Up Your Social Media Game with These Top 20 Tips To up your social media game and gain a competitive advantage against the vast amounts of content out there, implement the top 20… 

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