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2020 A Good Year For Small Business

  • 3 min read

While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.

Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies

  • 10 min read

Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.” Consider what should be the goal of any business during any crisis – to stay alive. Any of these sound familiar? “There’s one word for ad spending: uncertain.” “The terrorism attack also led to cancellations of sporting events.” “The commissioner of baseball canceled all Major League games. The Emmy Awards were postponed. Broadway shows…