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Social Media – Pinterest Contests, 5 Management Tools and Maximizing ROI

June 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Take your social media campaign to a new level with a contest on Pinterest. Here’s How to Win With Pinterest Contests Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In the article above, you’ll discover how to easily host and manage a winning contest on Pinterest. 5 Up-and-Coming Social Media Tools You Should Know About We want to show you five incredibly powerful up-and-coming social media tools you should be using to enhance your campaign. A CEO’s Tips for Maximizing Social Media ROI The…

June 16, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with 13 Ways…

June 15, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In case you need further convincing, try this read: Master Email Marketing Because It’s Not Going Anywhere For the last 20 years of changing marketing trends, email has remained as popular as ever. You need to master email marketing: It’s one marketing technique you won’t say goodbye to in just a few…

June 4, 2016
4 min read

(Originally written in May, 2012, while at the Norman, Okla., CVB.) My Achilles Heel is ice cream. And when I HAVE to drive by a Braum’s Ice Cream and Dairy Story to get to our office, that’s a problem. Every once in a while I cave and drive through. The young gal the other day handed me my peanut butter cup mix and said, “Wow! That looks good!” I retorted, “What? You’ve never had one?” She responded, “No.” And I drove off thinking ‘how in the world can she adequately sell their products if she’s never eaten them!?’ Then I…

June 2, 2016
3 min read

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 31, 2016
3 min read

Did you like our service? Comment on Angie’s List. Enjoy your meal? Share on Urbanspoon. Have fun on your vacation? Let everyone know on TripAdvisor. The opportunity to share the good – and of course the bad – is bountiful online. TestFreaks, Choice and Trustpilot join the better known, Yelp, Angie’s List and TripAdvisor, in attracting the opinions of consumers – and of course, the advertising dollars of brands. Norman, Oklahoma, based ReviewSpot.us has joined the fray offering a unique business model designed to ensure that reviews posted on businesses have the integrity and reliability that we count on. Under…

May 30, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,…

May 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So to start this week’s collection of customer service reads, Ellen Gillette…

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