Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing:

5 Costly Email Marketing Mistakes to Avoid At All Costs

mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you, we’ve put together 5 costly email marketing mistakes to avoid at all costs.

5 Mistakes Every Email Marketer Needs to Avoid

There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, here are mistakes that you need to avoid.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

We’re committed to learning from our mistakes — especially the grammatical ones. That’s why we’ve put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? We’ll walk you through them…

How to Grow Your Email Subscribers via Social Media

Here’s a list of things you can do to promote your email marketing campaigns and grow your email lists using social media.

Forget Likes And Shares — Use Social To Grow Email Lists

Amid all the counting of likes and shares, could there be a better way of using the medium for email marketing?

3 Simple Ways to Grow Your Email List Online

If you haven’t connected your other business tools to Constant Contact, or tried one of our partner’s powerful list growth tools, you are missing out on a great way to grow your email list.

3 Types of Attention-Grabbing Marketing Emails to Help You Connect With Customers

As an email marketer, here are the three types of marketing emails you should be setting up to help strengthen your brand.

7 Helpful Resources Every Email Marketer Should Bookmark

To help you make sense of all the email marketing information out there, we’ve put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier.

We here at Back To You Marketing humbly believe our blog page is an 8th helpful resource you should bookmark…

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