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Social Media – Best Reads week of April 17

April 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff? Six tips in the blog post above. Social Media — It’s Not About Sales We need reminded from time to time, entrepreneurs must use platforms such as Facebook and…

April 18, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. United Airlines made headlines this past week with their customer service…

April 13, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Now, before you just start ‘blasting’ everyone with emails, consider these 5 Ways to Fail at Email: Avoid These Rookie Mistakes in Your Email Marketing Plan A strong email campaign can be rocket fuel for your pizza business, but you’ll never get off the ground if you commit these fatal…

April 11, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to…

April 6, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Now you’re convinced of the power of email, put to work these 101 Actionable Email Marketing Tips (That You Can Implement) In the guide, you’ll find the largest collection of email marketing best practices & tips on the web. 101 tips! All tips are actionable and you can easily implement into…

April 5, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. What are the trends in social media so far this year? 10 Hot Trends on Social Media Right Now for Main Street Store Owners The exhilarating world of social media is constantly evolving and the savviest of business owners keep up with these fluctuating social media trends. While the headline says “for Main Street Store Owners,” these trends are applicable to any industry. In conjunction, What’s Ahead for Social Media: Live…

April 4, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to…

March 31, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Consider Email Smashes Facebook Again, With 4x More Retail Reach And if you need even more, look at stat #3 in these 7 Email Marketing Statistics That Every Marketer Ought to Know Alright, now to some tips to help you with your campaigns… Your Business Needs Email Marketing.…

March 30, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Start this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic] Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what. 10 Social Media Tactics for Social Success If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where…

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