Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Need more? Consider Email Smashes Facebook Again, With 4x More Retail Reach
And if you need even more, look at stat #3 in these 7 Email Marketing Statistics That Every Marketer Ought to Know
Alright, now to some tips to help you with your campaigns…
The article has some very little tweaks you can make to your email marketing that will give you a massive boost in revenue.
To track how effective your email marketing strategy is, take note of your email open rate so as to stay more relevant to their subscribers. The article has five ways to do so.
#5 is Optimize Your Messages for Mobile Devises. You do that with a mobile-responsive template. What is a Mobile-Responsive Email Template? (And Why You Need One) The Constant Contact blog explains.
Finally, are you sending enough email? Here’s Why You Need to Send More Email Than You Think