Tourism Best Practices – New Strategies and “Experiential Marketing”
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMO Strategy Atlantic County’s Plan to Promote Tourism Beyond Atlantic City Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region. New Strategy Employed to Attract More Tourists How the Abilene (Kansas) CVB is using social media to reach potential visitors and…