Small Business - Back To You Marketing

Email Marketing – Best Reads Week of October 23

October 27, 2017
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Be Human: 10 Email Marketing Tips At a recent Forum, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B email strategy. Deck The Halls With Email: A Holiday Guide The article above has suggestions on holiday emailing and social media use from consultant Ryan Pinkham. The Ultimate Guide To Measuring Email Marketing Success: 12 Key Metrics Email marketing should be at the center of your e-commerce…

October 26, 2017
4 min read

As you utilize social media in your marketing and look to gain organic reach of your Instagram posts, the use of hashtags is the easiest way. As we shared before, hashtags are a way to denote a topic of conversation or participate in a larger linked discussion (e.g. #Christmas #TheVoice or #SocialMedia). Think of hashtags as a Google search engine for Instagram. I search for #WorldSeries and I find all the posts about the baseball championship. Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your product,…

October 26, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success. 7 Tips for Service-Based Business Owners to Crush it on Social Media Kelsey Humphreys chats with Jasmine Star about her journey and her advice on how service-based business owners to build a winning personal brand using social…

October 25, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer is King: 11 Business Tips From Safaricom Customer Operations Director Jannet Atika, Director of Customer Operations at Safaricom lets you in on some of the methods to ensure your customer service is top notch and the clients keep coming back. Take a Page from These Fortune 500 Companies to Improve Your Customer Service Observing how some of the biggest companies in the world provide first-rate customer service can help your business reach new heights. 3 Leading B2B…

October 19, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Powerful Strategies to Fine-Tune Your Email Marketing Email isn’t dead, but you may need to revive your outdated techniques. The article above has seven powerful strategies to ignite your email marketing. 8 Tips to Drive a Successful Email Marketing Campaign The article above outlines eight of the best tips to help you drive a successful marketing campaign through your emails, that are especially garnered for an automotive company, but apply to any industry! These 15 Tips Will Help Your Email…

October 18, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Easy 7 Step Formula for Social Media Success The steps to successfully harness social media for marketing are not hard to master. The above article has seven steps to follow for social media success. How to Create an Effective Social Media Strategy Every company can leverage social media marketing to increase brand awareness, customer engagement, and sales. The above article has a seven-step process to success. How 3 Serious Brands Engage Humanly on Social Media The author chose three Content…

October 17, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Bad Customer Service: How to Send Your Customers to Your Competitors If you want to attract and retain customers, give them good customer service. Otherwise, they’ll let your competitors give it a try. Your Customer Service Isn’t As Good As You Think It Is We cannot determine if we are providing good customer service. Only our customers can. The customer is the judge and jury when it comes to rating our customer service. It is the customers’ perceptions…

October 13, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: Why Email Is The Locomotive Of Digital Marketing Why email’s star continues to rise and why it will remain the hub of digital marketing. The Ultimate Guide to Email Marketing For Small Business Email marketing is certainly the most personalized form of Digital Marketing. E-mail marketing is about building real links with people who want to hear from you. The Most Effective Email Marketing Tactics in 2017 Marketers rank message personalization and the creation of meaningful calls to action as the two most effective…

October 13, 2017
3 min read

Twitter has seen a resurgence of late. The President’s Tweet storms have helped bring attention to the social media outlet. Also the recent news that tweets will expand to 280 characters has excited the edit-challenged. Surprisingly, many are still not on Twitter. “I just don’t get it.” Okay. As lovers of Twitter, we’re going to help you “get it.” The first step is to understand the speak. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network. Tweet:A 140-character message…

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Email Marketing – Best Reads Week of October 23

Customer Service – Best Reads Week of October 23

Email Marketing – Best Reads Week of October 16

Customer Service – Best Reads Week of October 16

Top Email Marketing Reads – Week of October 9