Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Be Human: 10 Email Marketing Tips
At a recent Forum, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B email strategy.
Deck The Halls With Email: A Holiday Guide
The article above has suggestions on holiday emailing and social media use from consultant Ryan Pinkham.
Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring.
It takes continual effort to stand out from the crowd, so once you’ve nailed the basics, it’s time to try something new. The article above has a few ideas to get you started.
Applicable to any industry, many radio stations – and small businesses – make the mistakes in the article above with their email databases. Does yours?
The article above takes a look at a few tricks that could help you boost your email click-through rate.
An infographic shares, well, just what the title says – 119 facts about email marketing you may not know.
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