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Social Media – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Start with interesting research – Social Media Users Trust Fellow Consumers More Than Brands, Study Finds The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative, per a survey by Olapic and Cite Research that was shared with Mobile Marketer. So how do you get consumers to share your posts (retweet?) Increase engagement. The Golden Rules… 

Tourism Best Practices – Week of April 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Elizabethtown (KY) Commissions 40-foot Mural for Visitor Center Augusta (GA) showcases destination in retail outlet In marketing campaigns, Puerto Rico launches a new campaign. Norton (TN) builds off of Woodbooger Williamson (WV) hosts Dirt Days to draw visitors Destination Burlington (NJ) will celebrate President Grant’s birthday In advocacy campaigns… Stevens Point (WI) hosts… 

Social Media – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to Build Your Brand on Social Media? Here Are Some Quick Tips. …being successful on social media requires humanizing your brand through people rather than acting like an advertiser. And this principle will likely only become more important as social media shifts from a one-to-many communication style to focus more on one-to-one interactions. 6 Top Social Media Marketing Tips for 2019 How does a company reach people within their limited hours online and grab their attention on social media?… 

Tourism Best Practices – Week of April 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

Social Media – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Steps to a More Effective Social Media Marketing Strategy [Infographic] The team at Plexxie have put together an infographic, which takes inspiration from Hootsuite’s list on how to create a more effective social media marketing plan. And if you’re specifically targeting Gen Z, How Brands Can Connect with Gen Z through Social Media Marketing A look at the behaviors which have lead to brands like Revolve honing their strategies for this demographic. Visual Content Creation Tools for Stunning Social Media Campaigns… 

Tourism Best Practices – Week of April 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Bowling Green (OH) Marketing Campaign Hits The Road The CVB is leading the charge on an overall community brand for the city called Think BG. Butler Co. (PA) Tourism Bureau Launches New Widget The bureau has launched an interactive digital mapping tool that aims to help visitors and residents plan the perfect day… 

Social Media – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Tips for Optimizing Social Media Success for Your Business Five tips to help your organization become socially savvy and get results. 3 Social Media Hacks Every Small Business Owner Should Know Integrate these three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar. Social Media Habits That Will Help Your Brand Thrive Forbes’ Rhett Power connected with a few entrepreneurs and business leaders to… 

Tourism Best Practices – Week of April 1

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Branson CVB Fueling Travel Growth with Investment in Golf Travel agents and advisors with clients who love to golf will want to consider Branson as it ranks among the fastest-growing and most compelling North American destinations for golf. Western Mass Officials Take Part in Tourism Co-marketing Campaign The Greater Springfield (Mass) Convention and…