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Customer Service – What is the F-bomb of CX?

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

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Tourism Best Practices – Destination Management and Advertising Strategies

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB To Begin To Connect Present With Future Tourism The Alpena Convention and Visitors Bureau is leading the process to sustain the natural resources for future visitors. Study Envisions Columbus Convention Center ‘District,’ Hotel Expansions Experience Columbus leads study to develop convention district and expand hotels in downtown Columbus a way to continue to build tourism and convention business in the city. Tourism Advertising For Area Switching From… 

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Social Media – 10 Best Reads Week of May 22

  • 2 min read

We do the reading for you. Here’s 10 of the best reads this past week on social media. With Many Social Media Options, Small Businesses Need Focus Great summary of social media outlets with the summary: “What (social media) does is give us a sense of credibility and gives our customers confidence in us.” The Basics Of Generating Real Business Value From Social Media Your customers hang out online. That’s where you should be too — engaging and building a relationship with them. Here are some tips to boost your company’s profile and be on the forefront of your potential customers’… 

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Email Marketing – 13 Metrics and 30 Tips, Best Practices

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!… 

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Customer Service – Lessons from United and 7 Other Good Reads

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

Read MoreCustomer Service – Lessons from United and 7 Other Good Reads

Tourism Best Practices – Three Programs to Drive Tourism

  • 2 min read

  Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Memphis CVB Using BBQ Contest To Promote Tourism The Memphis CVB is launching the “Memphis Barbecue Challenge”. The contest is simple. Go to your favorite barbecue joint, take a picture, and post it on Instagram with the hashtag #MemphisBBQChallenge. New Program Encourages Visitors To Become Louisville #LandmarkLovers Visitors can pick up a special pass that can be validated at each of the National Landmark Sites (in Louisville)… 

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Email Marketing – A Dozen of the Best Reads with Tips This Week

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Another benefit? Email Marketing Done Right Can Help You Beat Your Audiences’ Trust Issues So you’re ready to get started? Great! Here’s How to Successfully Get Started with Email Marketing 3… 

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Social Media – The Nielsen Report and 25 Tips to Build Your Presence

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. To start, know who is on social media, when they use it, what they’re looking for. The Nielsen Social Media Report provides these insights, rich data and much more. 11 Ideas For Starting To Build Your Brand’s Social Media Presence Forbes  Agency Council members – experts in marketing, advertising, branding and other specialities – offer their… 

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Customer Service – 4 Reads with 5 Tips to Improve Your CX

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

Read MoreCustomer Service – 4 Reads with 5 Tips to Improve Your CX