travel - Back To You Marketing

Email Marketing – 20-plus Tips and Webinar

March 24, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: 5 Email Marketing Tips to Maximize the Humble Email To avoid bugging their (email) audience, here are five critical email marketing tips to follow. How To Improve Your Email Marketing:…

March 24, 2016
3 min read

Indicators and research show stable growth and longevity in the sports event industry, an industry that has been resilient at a time when other markets are showing signs of decline. – National Association of Sports Commissions So when the motorcoaches aren’t coming by as much, its harder to get your message to the leisure traveler through all the clutter, and the local banquet hall just isn’t attracting the conferences, where to turn? Sports Marketing. If you’re looking to “get in the game” – the sports marketing game – it’s not as simple as hanging a ‘For Use’ sign on the…

March 22, 2016
5 min read

QR Codes… (Quick Response Code). They’re the little squares with dots. (See below.) A consumer scans the code with their smart phone and, well, in most cases, becomes very disappointed in the results! Most of the time we’re only being sent to a website – and most of the time, the websites aren’t even mobile friendly. One gets the desktop version of the website that is difficult to read and navigate on an iPhone or android smart phone. Fail! I’ve become obsessed with QR Codes mainly from the ‘let’s-see-how-this-one-is-done-poorly’ sense. I’ve heard how they’re supposed to be used and successful…

March 21, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

March 11, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: {Inforgraphic} The Essentials of an Email Marketing Campaign Check out this infographic for fascinating facts and figures which explain why email marketing is essential for business. 9 Things Email Marketers…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

March 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – HBR published an article outlining how convention centers and DMOs are presenting a united front. Also spotlighted, some marketing aids for CVB… Presenting a United Front Throughout the overall meeting process, it is important for convention services managers (CSMs) at hotels, convention centers and convention and visitors bureaus (CVBs) to work together to ensure their clients feel all three areas…

March 8, 2016
3 min read

Paraphrase Einstein and one could say ‘most people say that it is the intellect which makes a great destination marketing professional.’ They are wrong: it is character.’ Politicians, corporate executives, movie stars, athletes… are all having their character questioned now a days. That’s probably why a speaker at Rotary spoke on his character initiatives. My devotions had a three part series on character. And our minister shared the original lesson on character. We’re scrutinized often and we should be – we work with tax dollars. We can create the best ad, attract the largest conference ever, or get that travel…

March 7, 2016
3 min read

« Previous
1
…
51
52
53
54
55
56
Next »

Email Marketing – 20-plus Tips and Webinar

5 Questions to Ask Before You Get In The Game

QR Codes – Pointless or Effective Marketing Tool?

Top Customer Service Reads Week of March 21

Email Marketing – Best Reads of March 7

More Important Than Marketing, PR or Sales Skills

Top Customer Service Reads for Week of March 7