travel - Back To You Marketing

7 Ways to Integrate Social Media and Email Marketing

March 2, 2016
4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…

March 1, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – first and foremost, the continued progress towards collecting transient guest tax from AirBnB. The latest in Memphis… Convention Bureau Seeks Lodging Tax on Airbnb Rentals Memphis tourism chief Kevin Kane (shared) a plan is in the works to make short-term rentals like Airbnb pay hotel-motel taxes. Visit Syracuse Becomes Its Own Entity to Increase Tourism Locally To increase tourism in…

February 22, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Win Prize Package by Sharing Your Favorite Huntsville-Madison Co Date Spot The Huntsville-Madison County Convention and Visitors Bureau offers prize for social media promotion. (Overwhelming response!) Greater Moundsville CVB Using (App) to Promote Area The “Wild, Wonderful West Virginia” app is assisting area tourism outlets in showcasing their events and landmarks on a large platform. Lincoln Has Branched Out for New Sporting Events Local officials are always looking…

February 16, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing a Tourism Destination in a Technology-Driven World Tourism isn’t immune to all of the new technology that continues to evolve. Lausanne Tourism & Convention Bureau Set to Relaunch Transport Card Lausanne Tourism & Convention Bureau, has announced the relaunch of its transport card, with the addition of discounted entry to eight new museums and attractions. Macon-Bibb County Invests More Than $50 million in Tourism “We draw on…

February 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But now you need a plan. This week’s compilation of articles starts with a 6 step plan. We include how to do an promotion on Instagram, more social media trends – 15 of them!, and 5 ways to simplify your social media marketing. 6 Steps to Create a Bare Bones and Profitable Social Media Plan You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. Instagram…

February 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Emerald Coast Launches “Gulf-to-Table” Movement The Emerald Coast Convention & Visitors Bureau (ECCVB) is instituting an ongoing campaign that celebrates the area’s authentic gulf cuisine and the fishermen who make it possible. Detroit CVB to Focus on Attracting International, Industry Vertical Events The bureau will focus on bringing events in key vertical markets including engineering, automotive, technology and pharmaceuticals to Detroit in the coming year. Bryan-College Station Convention…

February 4, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

February 3, 2016
2 min read

Video should be a part of your marketing strategy. Not a fully-produced, multi-location, actors hired, 4 minute mini-movie. A 60-second “selfie” will suffice. Read more below plus key performance indicators (KPIs) to help gauge the work you’re putting into social media. And finally how to do research through social media. Is Video Your Next Social Media Step? Why video as the next social media step? And why YouTube? Sue Kirchner says there are some very good reasons. The Top 26 Social Media KPIs Marketers Can’t Ignore How do you measure social? This is where KPIs, or “key performance indicators,” come…

February 2, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Bureau Invites Chilly Londoners to South Florida During rush hour events at three London locations, a team of “Hello Sunny” mascots gave out sunglasses and other freebies to passers-by. Ames Convention and Visitors Bureau Awards $80,000 for Community Events “It is an opportunity for the hospitality industry to invest back into the community…” New Visitors Center Opens at Hartsfield-Jackson (International Airport) “It gives us an opportunity to…

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