travel - Back To You Marketing

20 Social Media Trends and Tools for 2016

January 11, 2016
2 min read

Social media is ever changing and marketing professionals are always looking to keep up with those changes and the trends in the various platforms. Here’s 20 social media trends and tools for 2016: 5 Key Social Media Marketing Trends to Watch in 2016 While we all expect certain platforms to introduce certain updates, it’s arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. Social Media Trends 2016 We expect to see improvements when it comes to the accuracy of measurement capabilities, the integration of tracking paid performance, and refining…

January 4, 2016
3 min read

Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism… Millennial Travel Habits Force Tourism Bureaus to Shift Strategy Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based…

December 30, 2015
1 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Minden, LA, tourism is booming and it started with destination development A film tour, a self-guided tour featuring signage that points out homes and locations used in the production of major motion pictures filmed in the area, leads the new tourism product offered to visitors to Minden, LA. Casper, WY, CVB uses research to launch a niche campaign The effective use of research can help a destination realize…

May 26, 2014
3 min read

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!” (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find…

March 31, 2014
5 min read

While it appears as if the need for customer service is going away, eventually the consumer has to have human interaction. We in destination marketing know a traveler can make a hotel reservation and book a flight online. They can get tickets to a show or attraction online. They can check luggage with minimal personal interaction and the flights offer minimal personal interaction. Eventually though they get in a taxi, get to the front desk of a hotel or are greeted by the wait staff at a restaurant. There is where the visitor must encounter exceptional customer service. Pete Winemiller…

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Top Trending Travel and Tourism Articles of 2015

Tourism Best Practices

The Fifth P of Destination Marketing

How To Create An Exceptional Experience