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Oklahoma Conference on Tourism Summary

May 18, 2016
2 min read

The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your destination. Naturally, quite a few ‘little nuggets’ of take-aways… Secret to #socialmedia #marketing per @SheilaS of @TourismCurrents: “Work your butt off!” 3 times to market on #socialmedia: before, during and after. Too many forget last two and (social media) account goes cold. @SheilaS Your #CVB is not reaching #millennials. No app. Website (is) not mobile friendly. (You need to) treat #socialmedia like traditional media. “Don’t discount a…

May 16, 2016
2 min read

You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry and go through the “essential social media checklist… (that) will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.” Now learn these: Social Media Acronyms That All Marketers Should Know (The) comprehensive list of the latest social media acronyms will help you survive your…

May 9, 2016
2 min read

As they say, “why recreate the wheel?” and when it comes to social media practices, it’s okay to watch popular or successful accounts, see what they’re doing and try to emulate. If you truly struggle with your campaigns, take a look at these first two articles to learn how you might “do” social media better: 20 Popular Social Media Sites Right Now (The article) profiled 20 most popular social media websites so you can now make informed marketing decisions. 5 Trends from Social Media Marketing World 2016 Here are five of the biggest trends discussed at Social Media Marketing World.…

April 28, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 26, 2016
2 min read

You’re just getting a knack of Facebook, just rid your Twitter account of the egg-head and now there’s Snapchat! One more social media platform to manage. But is Snapchat worth your marketing-strapped resources? That answer Twitter analytics and 16 other tips and suggestions: Does Snapchat Marketing Measure up against Other Social Media? With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. But Snapchat video marketing isn’t like any other video advertising platform. How to Use Twitter Analytics to Improve Your Engagement In…

April 26, 2016
4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a…

April 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?…

April 19, 2016
4 min read

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting. We didn’t engage with MySpace in the early 2000s. But then Facebook happened. It hit 200 million users. Then 400 million. (Now 1.59 billion.) YouTube became the second largest search engine. Twitter reports 2 billion tweets per year. Okay, you’ve got marketer’s attention! Conferences began offering breakout sessions on social media. Then keynote speakers. Now full conferences. Books, consultants, reporting standards, even it’s own awards. Marketing departments and DMOs are hiring New Media Managers. We’re cutting out print ’cause we can post…

April 6, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on…

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