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5 Things You Can Do Today to Improve Your Marketing on TikTok

5 things you can do today to improve your marketing on tiktok

5 Things You Can Do Today to Improve Your Marketing on TikTok

TikTok is a goldmine for small businesses looking to build brand awareness, engage with customers, and drive sales. But with so much content on the social media platform, how can your business stand out? Here are five things you can do today to improve your TikTok marketing and start seeing results.

1. Optimize Your Profile

First impressions matter. Make sure your TikTok profile is clear, professional, and engaging.

  • Use a high-quality profile picture (like your logo).
  • Write a bio that quickly explains what your business does.
  • Add a link to your website, online store, or Linktree.
  • Choose a username that is easy to remember and matches your brand.

2. Post Short, Engaging Videos

TikTok thrives on creativity and authenticity. You don’t need high production value—just grab your phone and start recording. Some ideas:

  • Show behind-the-scenes of your business.
  • Highlight your products or services in action.
  • Share quick tips or hacks related to your industry.
  • Use trending sounds and effects to boost discoverability.

3. Leverage Trends and Hashtags

Trends drive TikTok, and hopping on them can skyrocket your reach.

  • Watch the “For You Page” (FYP) to see what’s trending.
  • Use trending sounds and challenges in your own creative way.
  • Add relevant hashtags (#smallbusiness, #fyp, #yourindustry).
  • Avoid using only generic hashtags—mix in niche ones for your target audience.

4. Engage With Your Audience

TikTok is a social platform, so don’t just post and ghost!

  • Reply to comments on your videos.
  • Duet or stitch other videos relevant to your business.
  • Follow and interact with potential customers and influencers in your industry.
  • Post consistently (at least a few times a week).

5. Try TikTok Ads or Influencer Collaborations

If you’re ready to invest, TikTok Ads and influencer partnerships can supercharge your growth.

  • Start with a small ad budget to test what works best.
  • Partner with micro-influencers who align with your brand.
  • Offer giveaways or exclusive discounts for followers.

TikTok rewards businesses that are fun, creative, and consistent. By utilizing these #BTYTips, optimizing your profile, engaging with trends, and connecting with your audience, you’ll build a loyal following and turn views into customers.