“Because Google says so” apparently wasn’t a good enough reason for a client’s CEO to say yes to making his websites mobile-friendly.
We were reviewing a client’s web presence and one of the first things we noticed was that none of their three websites were mobile-friendly. We mentioned this to our contact and he said, “Oh I know, but our CEO will need some numbers and data to convince us to re-do our websites.”
If you or your CEO is needing additional convincing, we’ve compiled 6 data points and reasons to think mobile.
1. Because Google Said So. Remember “Mobilegeddon? The day this past spring when Google’s new mobile-friendly algorithm went into affect? The change made it easier for users to find content formatted for their devices (smartphones, pads, etc.) The change is bad news for websites that aren’t mobile-ready – ones with large text, easy-to-click links, and that resize to fit whatever screen on which they’re viewed.
Mobile-friendly sites will be ranked higher in Google search. Websites that aren’t mobile-friendly will get demoted.
“A lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web,” said one industry expert on the verge of Mobilegeddon.
3. More Mobile than Desktop 2. Mobile media time is now greater than desktop and other media. 51% of internet usage is through mobile. 42% through desktop or laptop.
4. More Mobile than Desktop 3. The trend in mobile device usage (‘vertical screens’) compared to desktop/laptop usage shows 2.8 hours of our days are spent on mobile screens vs. 2.4 hours on desktop or laptop screens.
5. Search Begins on Mobile. Google’s mobile path to purchase report surveyed 950 US consumers across 9 diﬀerent verticals to assess how they researched purchases via mobile. A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it’s lower than desktop showing the importance of branded apps and mobile sites.
6. Enhancing the Visitor Experience. What experience are visitors to your website having on their mobile device? If they are finding the desktop version on their smartphone, they are finding small text and hard-to ‘click’ links. They are enlarging and scrolling left and right, left and right. We’ve all experienced it. It’s not a pleasant experience. Give users the best experience on the devices that they’re actually using to access your site. It should be simple for shoppers to make a purchase directly from their mobile device.
Wondering about the state of your website? Is it mobile-friendly? Could it offer visitors a better experience?
Right now we’re offering a free scan of your website. Actually we’ll run it through three scans. We’ll provide you 10 tips to improve your website. Email me today. Let me know which website you’d liked reviewed and we’ll get right on it!