Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these 3 Reasons Email Campaigns Remain the Best Marketing Tool
So now let’s improve what you’re doing:
How to Create and Manage a Successful Email Marketing Campaign in 7 easy steps
Yes, it’s from a “competitor” but it’s really good. One of those “wish we had written this” articles.
Seven simple tips that will help you create and execute your email marketing campaigns. Use them as a guide or checklist that will lead you to email marketing success!
Strategically Building on Your Email Marketing Effectiveness
It’s clear that a good, strategically focused email marketing program can not only help promote your business and its specials but also build more lasting and deeper relationships with customers who want to be engaged and know more. Start with relevance as your foundation and add initiatives to build sales on top of that.
How To Ensure Your Email Campaign Grabs Your Customers’ Attention
New and innovative marketing strategies are needed to combat the public’s immunity to ‘traditional’ email advertisement and to avoid having your efforts tossed aside, joining the online junkyard that is generic email marketing.
8 Ways to Avoid the Spam Folder
There are some principles which apply to all providers and here are eight that should help you get your message through.
Subtle Marketing Email Mistakes That Make Your Brand Look Bad
What kind of impressions are you sending on the internet through your emails? (The article) cover(s) a few email mistakes that can leave your subscribers wondering about your business, or worse — jumping for that unsubscribe link.
Any questions about email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.