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Tourism Best Practices – Week of January 9

January 13, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Video Campaign Promotes Syracuse as ‘Official Home of Winter’ A new video campaign by Visit Syracuse features a frosty-looking character named Winter to promote Syracuse as a place to visit in the winter. Inviting East Texas to a Mardi Gras Party Shreveport-Bossier CTB creates Mardi Gras Roadshow to promote festivities. Alpharetta Convention and Visitors Bureau Launches Music Campaign The campaign kicked-off on January 1, 2017 to celebrate…

January 11, 2017
1 min read

What trends will dominate social media in 2017? Forbes forecasts these five: 5 Social Media Trends That Will Dominate 2017 To assist with your marketing strategy related to social media, check out these… 8 Social Media Statistics for 2017 If those eight weren’t enough… 40 Essential Social Media Marketing Statistics for 2017 As for assistance with your implementation, consider these Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It) then steal glean from these 10 Must-See Social Media Marketing Successes Finally, specifically for LinkedIn, there were some changes. Social Media Examiner shares What Marketers Need to Know…

January 10, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. The ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social. Huffington Post declares 2017 is the Year of Email Marketing (No Matter What Anybody Tells You). And Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. Before diving into 2017, one glance back to 2016 to see What We Learned in 2016 Email Marketing Best Practices Now to the new year… The Biggest Email Marketing Trends in 2017 Will Be… Since the Future…

January 10, 2017
3 min read

…if in fact you make these Resolutions! New Year! New Start! New Hope! A friend on Facebook said it best – ‘so far 2017 feels just like 2016.’ That is unless we do something about it right!? Sure resolutions are cliche but from time to time it’s nice to reflect and start a new. Here’s the resolutions I hope you join me in making this year: 1. Take Care of Myself. Exercise more. Just walk to lunch once a week! Eat better. Drop the roll and grab some fruit. Get that massage you’ve always wanted. Heck, schedule the visit to…

January 9, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Ten Customer Service And Customer…

January 6, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Omaha Council Approves Creating Nonprofit to Give Subsidies to Convention Planners The City of Omaha will create a nonprofit to give subsidies to groups that bring convention business to Omaha. Asheville’s Music Tourism Push Already Seeing Results Since the launch of the music site, it has received about 300,000 page views and nearly 12,000 track plays on Explore Asheville Radio. Melbourne Convention Bureau Launches Uncover Melbourne for AIME 25th Anniversary Melbourne CVB launches…

January 5, 2017
2 min read

What does 2017 hold for social media? We’ve compiled a “massive” amount of trends for social media in 2017. Before we dive into 2017, one last look at 2016. The 10 Standout Social Media Marketing Examples From 2016. From Lowe’s, Taco Bell and TOMS, these examples can be inspiration for your work in 2017. Now to 2017… Social Media in 2017: What Do the Experts Predict? Six industry experts offer their predictions on social media trends in 2017. 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 70 top marketing minds who rock the digital trenches every day,…

January 4, 2017
4 min read

We see great quotes all the time. #MondayMotivation is a trending hashtag each week. Inspiring, motivating quotes from our leaders and heroes are like caffeine. They give us that boost of energy to work harder. Be stronger. Dream bigger. Some have been so meaningful I’ve either grabbed a screenshot or written them in my calendar/journal to remember them. To help kick-start your (and my) 2017, I’ve compiled the top 15 from 2016. (I couldn’t stop at 10…) May you have a blessed and prosperous 2017! For more positive inspiration, (and marketing assistance,) follow us on either of our social media…

January 2, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Marketers say email marketing will be their 3 most invested initiative in 2017 behind digital advertising and customer events. Perhaps they know about email’s high ROI. To help get your 2017 campaigns started, here’s How to Create a Successful Email Marketing Plan in Minutes Complete with a template, it will help you develop a plan to stay focused, motivated, and accountable. You can also use this 2017 Email Marketing Calendar Sure we’re two days into 2017, but consider What You Need to Know Before 2017 What will email marketing…

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Tourism Best Practices – Week of January 9

Email Marketing – What We Learned in 2016 and Trends for 2017

You’ll Break A Third of These…

Customer Service – 2017 Trends and 7 Other Good Reads

Tourism Best Practices – Subsidies for Planners; 8 Other Initiatives

These 15 Will Power Your 2017

Email Marketing – Plan Template, Calendar and 16 Tips for 2017