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Social Media – Best Reads Week of August 13

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,… 

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Tourism Best Practices – Week of August 13

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on… 

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Email Marketing – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

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Social Media – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.… 

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Tourism Best Practices – Week of August 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County (WV) Visitors Bureau Launches “Middle of Everywhere” Campaign The new slogan compliments a freshly-designed logo, website, and visitors pamphlets. Town of Marana Makes Push to Become Movie Shoot Destination CVB staff creates a new promotional video for production companies to show what Arizona has to offer. Other DMOs look to events to… 

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Email Marketing – Best Reads Week of July 30

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: All You Need To Know About The Basics Of Email Marketing Great explanation of the virtues of implementing an email marketing strategy, how to analyse data from your emails to simplify your marketing strategy, and what actionable takeaways you can use to create value for your customers through email marketing. How to Launch Your First Email Marketing Campaign and Get the Results You Want Good read on how to launch your first email marketing campaign, which will boost engagement for… 

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Social Media – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Ask Yourself This One Question to Transform Your Social Media Content The most important thing to remember is that your content should provide value to your audience. So how can you assess the value of a post? Start by asking yourself one crucial question… 6 Old School Marketing Tactics That Still Work on Social Media Listen to the podcast or read the transcript. Either way, get the break down on 6 old school marketing tactics that still work like a… 

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Tourism Best Practices – Week of July 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New Cleveland Tourism Marketing Campaign Seeks Help of Locals The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family. Visit Fairfax and Fairfax County Breweries Launch New Field Guide Program The DMO teams with seven independent craft breweries on a program. The… 

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Email Marketing – Best Reads Week of July 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Do I… Make Email Marketing Work For My Business? Email is one of the most common ways for businesses to communicate with their customers and prospects. Adam Oldfield, managing director of marketing automation platform Force24, advises how to make email marketing work for your organisation. How to Create an Effective Email Marketing Strategy Email should be a key piece to your marketing plan. Here’s six ways to create an effective marketing strategy using email. Four Tips to… 

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