Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

First, if you’re asking if email marketing is an effective marketing channel, Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

and New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth

To optimize your efforts and realize the ROI and revenue growth, Email Marketing Best Practices: Tips To Become A Better Marketer

Some of the best email practices for 2018 and a brief on the businesses that practice some of the best email marketing strategies.

Whatever you do, avoid these 8 Common Email Marketing Mistakes

Marketer Laura Reuter cringes when she sees certain email marketing mistakes. Among them: adding too many links or buttons and sending image-only emails. The article above has her eight errors.

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.