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Email Marketing – Best Reads Week of September 24

September 27, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing…

September 26, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Tips For Small Businesses (Video) NBC shares best advice, tips and tricks for small businesses navigating the digital world. 5 Ways to Get More Bang for Your Social Media Buck Looking for surefire ways to improve on Facebook, Twitter, Instagram and more without setting your wallet on fire? The above article has a few tips to up your game on a lighter budget. One of those ways is through stories. Here’s more on stories… Instagram Stories Ads…

September 24, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” How New Orleans Uses Data To Focus Their Marketing On The Most Valuable Customers New Orleans Tourism Marketing Corporation (NOTMC) utilizes location based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior. Canmore’s Tourism Agency Hopes to Gain Strategic Direction From Community The revived DMO looks…

September 20, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,…

September 20, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business…

September 19, 2018
3 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Are You Prioritizing The Best Social Media Platform For Your Business? The article above has how to best determine which social platforms are a good fit for your company and which should be kept off the radar. 10 Tips to Effectively Use Social Media 10 tips to help you use social media intelligently to project the right message. A Study Shows the Best Times of Day to Post to Social Media These guidelines can and should replace “spray and…

September 17, 2018
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” NYC & Company Announces NYC Off-Broadway Week Promotion The popular bi-annual program, now in its 10th year, offers visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 38 unique Off-Broadway productions. Corvette Welcome Fest Returns To Downtown Effingham 500 to 700 corvettes expected for the Corvette Welcome Fest Downtown Party which…

September 13, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an…

September 6, 2018
4 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. This is a huge motivator as the brand that shows any…

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Email Marketing – Best Reads Week of September 24

Email Marketing – Best Reads Week of September 17

Email Marketing – Best Reads Week of September 10

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