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Tourism Best Practices – Week of November 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. VisitGreenvilleSC’s ‘Yeah That’ Visitors Guide Named Best in Country The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country. Destinations Go Digital – Quirky Campaigns That Help Tell a Story Destinations with a more traditional marketing… 

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Email Marketing – Best Reads Week of October 30

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Is The #1 Thing Businesses Should Prioritize Businesses have little to no control whatsoever when it comes to communicating with their audiences unless they pay to play (on social media.) What’s a business to do? Holiday Email Marketing Trends and Tips for 2017 From the Experts The article above has some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet! Holiday Email Marketing Insights from… 

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Social Media – Best Reads Week of October 30

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 7 Social Media Campaign Ideas to Steal from Top Businesses Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention. 5 Common Mistakes You Should Avoid When Posting on Social Media To help you create social media content that performs well, make sure to avoid the following five mistakes spotlighted in the slideshow above. 3 Ways to Promote a Local Business on Facebook Are you marketing a… 

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Customer Service – Best Reads Week of October 30

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Delivering Great Customer Service With a Minimal Customer Support Team As a growing company with a small team, providing top notch customer service on a shoestring budget can feel like a losing game. How do you keep up? 5 Ways To Build a Great Customer Service Team Yaniv Masjedi, CMO for Nextiva, shares five fundamental tips that Nextiva has deployed to help spur its own phenomenal growth. 5 Ways to Spot a 5-Star Customer Service Rep Whether you own… 

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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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Email Marketing – Best Reads Week of October 23

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Be Human: 10 Email Marketing Tips At a recent Forum, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B email strategy. Deck The Halls With Email: A Holiday Guide The article above has suggestions on holiday emailing and social media use from consultant Ryan Pinkham. The Ultimate Guide To Measuring Email Marketing Success: 12 Key Metrics Email marketing should be at the center of your e-commerce… 

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Using Hashtags on Instagram

  • 4 min read

As you utilize social media in your marketing and look to gain organic reach of your Instagram posts, the use of hashtags is the easiest way. As we shared before, hashtags are a way to denote a topic of conversation or participate in a larger linked discussion (e.g. #Christmas #TheVoice or #SocialMedia). Think of hashtags as a Google search engine for Instagram. I search for #WorldSeries and I find all the posts about the baseball championship. Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your product,… 

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Social Media – Top Reads Week of October 23

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success. 7 Tips for Service-Based Business Owners to Crush it on Social Media Kelsey Humphreys chats with Jasmine Star about her journey and her advice on how service-based business owners to build a winning personal brand using social… 

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Customer Service – Best Reads Week of October 23

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer is King: 11 Business Tips From Safaricom Customer Operations Director Jannet Atika, Director of Customer Operations at Safaricom lets you in on some of the methods to ensure your customer service is top notch and the clients keep coming back. Take a Page from These Fortune 500 Companies to Improve Your Customer Service Observing how some of the biggest companies in the world provide first-rate customer service can help your business reach new heights. 3 Leading B2B… 

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