Skip to content

Tourism Best Practices – Week of October 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Best Tourism Videos of 2017 Highlight the Art of Storytelling These winning tourism videos don’t use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing. Campaigns… ‘MYDCCool’ Campaign Launched in Accra to Bring Ghanaians Closer to Washington DC Greater Fort Lauderdale CVB Unveils Digitally Driven Brand… 

Read MoreTourism Best Practices – Week of October 9

Top Email Marketing Reads – Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 5 Examples of Awesome Email Marketing In a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack Above are five examples of awesome email marketing to inspire you. Experts Share Holiday Email Marketing Tips for 2017 [Infographic] To make the holidays less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic. 5 Ways to Write Better… 

Read MoreTop Email Marketing Reads – Week of October 2

Social Media – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Social Media Can Transform Your Business With the percentage of the American population currently using some sort of social media platform on the rise every year, there’s no excuse not to make the first steps toward saturation on Facebook, YouTube, Instagram and other services to take advantage of those stats. Listening on Social Media: The 5 Biggest Benefits and Risks Social media listening is a discovery and measurement mechanism. Social media listening helps you measure brand awareness, brand health and brand… 

Read MoreSocial Media – Top Reads Week of October 2

Customer Service – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer Service Lessons Learned In The Wake Of Hurricane Harvey A natural disaster brings an opportunity to demonstrate a commitment to customer service while learning several invaluable lessons in the process. 10 Lessons From Dogs About Customer Service Want to kick your customer service up a notch? Gather some inspiration from your canine companion. The Customer Service Secrets That Keep The Inn At Little Washington Thriving After Four Decades Some of the insights gathered into what it takes to… 

Read MoreCustomer Service – Top Reads Week of October 2

Tourism Best Practices – Week of October 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Newnan GA re-branding Pays Tribute To Its History of Homes In York PA, visitors can embark on a newly unveiled Craft Spirits Trail In Bakersfield, CA, a self-guided arts brochure directs people to works of interest downtown Cincinnati USA Visitors Bureau Launches Multicultural Team to Sell Cincinnati Whereas the Greater Wilmington (DE) Visitors Bureau Welcomes Residents as Ambassadors for the Region The “Meet Me At Home” program asks… 

Read MoreTourism Best Practices – Week of October 2

Improve SEO: Search Boosting Blog Ideas

  • 3 min read

There is ample opportunity to boost your website’s search engine rankings through a blog. It is one of the DIY SEO tips we recently shared. At minimum, a 250-word blog post should be added each week for maximum optimization (although the optimal length of SEO copywriting is still being debated.) But on top of social media posts, email, sales calls, and the general running of a small business, most are lucky if a blog post is written monthly. Quarterly? Once a year? Admit it, the hardest part about writing material for your blog is, well, the material! “What do I… 

Read MoreImprove SEO: Search Boosting Blog Ideas

Top Email Marketing Reads Week of September 25

  • 3 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Ways Marketers Can Increase Email Marketing Success There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Above are seven. Your Email Marketing Could Be So Much Better: 4 Hacks Follow industry best practices and use the latest technology to make sure email delivers on its promise. 5 Email Marketing Tips to Make Sure Your Campaigns Work An effective email program allows you to forge a profitable connection with your customers while learning valuable… 

Read MoreTop Email Marketing Reads Week of September 25

Social Media – Tips, Best Practices (and Mistakes) and KPIs

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small Business Owners: How to Start From Ground Zero and Do the Minimum This post gives you a clear idea of how to start with social media marketing before you can afford creative campaigns and resources to throw in this area. As you begin, consider what brands have done wrong and what they’ve done right. Hard-Learned Lessons Of Social Media… 

Read MoreSocial Media – Tips, Best Practices (and Mistakes) and KPIs

Customer Service – 23 Tips to Improve Your Service

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To start improving your customer service, perhaps the first step is… 

Read MoreCustomer Service – 23 Tips to Improve Your Service