Customer Service: Difference Between Retaining Business and Losing Business
The difference between retaining my business and losing my business? Customer Service.
Social Media – Best Reads Week of May 20
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Things You Need To Know Before Planning Your Social Media Strategy Before you can implement a social media strategy, you must do your homework, research, plan, and then execute your ideas. To help further with the research, 50 Social Media Statistics Every Marketer Should Know in 2019 Takeaways included to help with your strategies. The most important tip – On Social Media, Sell Your Brand, Not Your Stuff The headline alone says all you need to know. It’s…
Tourism Best Practices – Week of May 20
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Start with a few DMOs leading destination development… Springfield (IL) CVB through a Lincoln sculpture exhibit South Padre Island (TX) CVB through sea turtle sculptures McHenry County (IL) CVB through bike share program A cycling event – 16th Annual Tour de Elizabeth – is created by the Elizabeth (NJ) DMO Another event to drive…
Tourism Best Practices – Week of May 13
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” National Travel and Tourism Week was last week and a LOT of CVBs/DMOs recognized the week with celebrations, luncheons, and other special events… Kosciusko (IN) held a cookout The Woodlands (TX) celebrated at an art show Kearney (NE) hosts a luncheon Dodge City (KS) holds an open house and trolley tours Quincy (IL)…
Email Marketing – Best Reads Week of May 6
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even include email in your marketing? Here’s Five Reasons Not Give Up On Email Marketing (or start including it.) Ready now? 15 Tips For Crafting An Engaging Email Newsletter 15 members of the Forbes Agency Council offer their top tips for engaging customers with email. You can also Learn From Competitors Armando Roggio shares his strategy of monitoring successful competitors. By all means, avoid the spam filters. Here’s Six Ways To Do So From content formatting to trusted service…
Social Media – Best Reads Week of May 9
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: On Social Media, Sell Your Brand, Not Your Stuff A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. 15 Content Secrets to Boost Social Media Engagement Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders. You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact…
Why Travel Matters
Our industry is elevating the message of “Travel Matters” during National Travel and Tourism Week (NTTW) May 5-11. We encourage you to join us in observing NTTW this year, and celebrate all that travel does for Norman, Oklahoma, and for our country as a whole.
Tourism Best Practices – Week of May 6
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing organizations launching new campaigns… VisitPITTSBURGH Launches Pull Up A Chair, You Are Welcome Here Campaign Cabell-Huntington (WV) CVB Announces New Campaign for Tourism Springfield (IL) Tourism Bureau to Hit Iowa, Wisconsin in Digital Ad Campaign Other DMOs lead in development of their destination… Lackawanna County (PA) Announces Wine Trail Greater Johnstown/Cambria…
Email Marketing – Best Reads Week of April 29
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every…