What were you and your peers reading this past year? It is always interesting to look back and see what people are reading and making the top marketing reads for the year. It helps us determine what we need to be prepared to coach on and write about in the next year; what #BTYTips to share. We’ve been doing this for a few years now. You can look back at previous years: 2018 – 2019 – 2020 – 2021 and 2022.

As for 2023, on with the Countdown!

10. One Thing A Small Business Could Do Tomorrow To Improve Their Marketing – After seeing insightful replies to a question on Twitter, we determined the responses had to be shared so we gathered them and shared them in the post. Very helpful and refreshing answers!

9. Do You Have a Digital Marketing Strategy? – Marketing has gone digital. Don’t be stranded wondering why a marketing campaign for your small business didn’t work. Develop a solid strategy – a digital marketing strategy. Here’s what one might look like.

8. 9 Marketing Strategies For a Comeback in 2021 – Did the 2021-22 economy impact small businesses equivalent to 2020’s shutdowns? Our #8 article suggests maybe so. An article we wrote for a comeback in 2021 post-COVID carried over to 2022 and 2023.

7. More Creative and Engaging Instagram Post Ideas – This is the follow-up to the original post 21 Like-driving Instagram Images.

6. Ways To Grow Your Small Business – when we were managing a Builders Association, a member called and asked for a few ideas to connect to potential new customers. We prepared a list, adapted from that list, and have the list above to grow your business.

5. 12 Steps to Social Media Success – We wish it was as simple as post but social media marketing involves more than posting. It’s the 12 strategic steps in the post.

4. 10 Step Promotion Plan – You have a sale or event at your small business? Use this 10-Step Plan to thoroughly promote it. We shared this 9 years ago and it’s still one of our most popular reads.

3. 21 Creative Facebook Post Ideas – Back-to-back years at the #3 spot! Psst… we have more creative post ideas here and here.

2. Even More Creative Names to Rename Your Email Newsletter – The follow-up to our article that challenges you to name your e-newsletter something creative.

And now… 🥁

1. “E-Newsletter” Boring! Re-name It! – A repeat at #1! Were E-newsletter’s names getting creative and renamed in 2022 and 2023? If this was the #1 read again, perhaps. We say often, no one wants to subscribe to a “newsletter”! Boring!

If you have ideas for articles, please share them. We want to be writing about YOUR needs and answering YOUR questions.

Thanks so much for reading! Let the 2024 countdown begin!