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Email Marketing – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

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Social Media – Best Reads Week of February 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach… 

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Tourism Best Practices – Week of February 11

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” We start with a SUPER ad during the Super Bowl… Emerald Coast Convention & Visitors Bureau (FL) Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII Hampton Roads Sports Commission (VA) also looks to sports. Announces Water Country USA® Kids Triathlon Joplin CVB (MO) starts planning events around four major centennials Destination… 

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Email Marketing – Best Reads Week of February 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

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Social Media – Best Reads Week of February 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on… 

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Tourism Best Practices – Week of February 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   What’s one way to get people from out of state to visit your destination? Let them see what you have to offer. And forget video, pictures, or visitor guides! Shreveport takes the Mardi Gras parade on the road to Plano, Texas! Other events held to attract visitors? Geneva (OH) Hosts Winterfest Saratoga… 

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Email Marketing – Best Reads Week of January 28

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Just getting started in email marketing? Here’s Three Ways To Kickstart Your Company’s Email Marketing Campaigns Use three strategies in your emails to make sure they are as successful as possible when they’re sent and resonate with your prospect leads and your past and present customers. In the same vein, 8 Ways to Make Your Email More Engaging Perhaps you need to build your list? 5 Effective Ways to Build and Maintain a Customer Email List Using the right… 

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Tourism Best Practices – Week of January 28

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Sometimes, you gotta go ‘old school’… Hays (KS) CVB produces postcards upon visitor demand Cleveland (OH) offers interactive kiosks for visitors Events draw visitors… Vallejo (CA) DMO hosts Restaurant Week Fargo-Moorhead (MN) CVB collaborates to put on Frostival In campaigns, love, love, LOVE the Monterey County (CA) educational campaign to encourage tourists… 

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Email Marketing – Best Reads Week of January 21

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: If you’re just starting in email marketing, know Effective Email Marketing Requires Planning Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel. Besides planning, The One Thing That Will Improve Your Email Marketing in 2019 It’s reported that up to 30% of your email list consists of bad contacts. What do you do about it? There’s three other email trends. Constant Contact… 

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