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Marketing Trends To Watch For In 2019

January 3, 2019
4 min read

Taking Your Marketing Strategy Into The Future: Trends To Watch Out For In 2019 67% of consumers stated that images influence their purchasing decisions while 74% of them rely on social media marketing as a guide, according to recent statistics from Digital Marketing Magazine. Employing the right marketing tools and strategy is important to any business looking to establish or improve their brand. In today’s highly competitive and ever-evolving landscape, we continue to see marketing trends shift continuously. The year 2018 saw the continued rise of social media and influencer marketing, fueled by companies moving towards more user-generated content. Digital marketing…

December 19, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Reasons Your Business Needs Social Media You need to have a social media presence if you want to build your brand and have a successful business. There’s seven other reasons to be on social media. The 15-Minute Social Media Makeover Need to freshen your social media accounts or get them optimized after starting them? Here’s a good makeover plan that only takes 15 minutes. How Top Brands Are Winning with Engaging Social Media Experiences Watch a short…

December 17, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Columbia County (GA) CVB Launches New Promo Video Targeting Future Cyber Families VISIT FLORIDA, JetBlue Team Up To Boost Tourism Digital (CO) Advertising To Play Greater Role In Marketing Durango Love, love, LOVE how these four DMOs are leading in the continued development of the destination: Holland (MI) CVB Enhances Park With ‘Wizard…

December 17, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Importance Of Email Marketing For A Business The effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business. How To Make The Best Out Of Email Marketing A traditional email can do wonders for companies, but you must understand how to make it more effective. Tips That Will Improve Engagement with Your Email Campaigns There are ways that you can improve engagement with your email campaigns…

December 11, 2018
4 min read

4 Mistakes Brand Builders Should Avoid Consistent brand presentation across all platforms increases a business’ revenue by up to 23%, indicating the extent to which branding is key for companies wishing to succeed. Unfortunately, many business don’t give branding the importance it deserves, spending less than the recommended minimum of 10% of their revenue on presenting their products and services to their target market. Whether you are a startup or an established company, you should review your marketing strategy yearly, looking into potential ways that better branding could bring in more bacon. Avoid these mistakes and ensure your customers understand…

December 6, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Tips to Improve Your Social Media Presence in 2019 Get ready for your popularity to explode next year. Here are six tips for improving your social media presence in 2019. 33 Experts Share Their Most Effective Social Media Tips for Small Businesses A LONG read but full of tips, thoughts, and ideas to improve social media marketing. How To Get More Followers On Social Media The go-to tricks that most bloggers use to boost their counts on…

December 3, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New marketing campaigns in the news this week: NYC & Company Announces Refreshed Tourism Campaign More on the $15M NYC Campaign Philly Heads To UK to Promote City Wilmington Uses “Come Back” Campaign to Lure Tourists Back After Hurricane Florence Akron Debuts “New Again Akron” Shopping Trail Miami Showcases Black Art with…

November 30, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated…

November 29, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 18 Quick Social Media Marketing Tips for Beginners [Infographic] Some quick tips to get a new social strategy off the ground… An Entrepreneur’s Guide To Social Media Marketing If you’re a budding entrepreneur who’s only just discovered the wonders of social media for your business, the article above has 5 crash course tips for you. To Win at Social Media, You Need the Best Stories Dom Whitehurst, head of digital engagement at Wavemaker, spoke at Social Media Week…

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